Every time a customer walks through your doors, comes to your web site or even talks to a representative of your company, you are providing a touch point with that customer. Based on that experience your customer will buy your goods or services or walk away forever and likely tell others to stay away. The traditional methods on how to retain customers have been innovated and recycled time and time again, but in this digital age we must learn how to utilize a complete internet marketing plan to create positive digital experiences.

About ten years ago it used to be all about building a web site. It had to be beautiful, completely branded from stem to stern and had to have some of the neatest functionality anyone has seen in your industry. Businesses were always trying to outthink their competitors to come up with the next big thing that will sway customers their way.

Today it's completely different. It's not enough to build a web site. You must create a social media presence that speaks to your target audience, and once you have their attention you must give incentive to convert. 

Where do you have to be to reach customers?

• Corporate Web site
• Brand or product micro sites
• Corporate blogging
• Social media communities

How does your company utilize these tools to create positive digital experiences or touch points for your customers? Are you even involved in social media and marketing in your advertising plan? When you search for more information about your company on the Web do you find positive brand reinforcement, or do you find you have a bad Internet reputation? If you're using these tools, are they up-to-date with the latest news and promotions for your customers, or do you find Internet cobwebs are taking over?

All of these digital experiences are affordable and effective avenues to market to your customers. Do you have a strategic social media and Internet marketing plan to reach your customers and keep them coming back?