Is Your Corporate Blog Designed to Win Search?

Friday, January 29, 2010 by Brandon Coppernoll
As a leader in your industry, you may be very involved in business blogging. Your corporate blog may be very active, and you have a nice following of readers that are glued to what you have to say. The question is, what is your goal with your corporate blog? Are you using business blogging to win over search engines, or are you only trying to communicate with your clientele without any real goals to increase your traffic?

Many businesses (Fusework Studios is not so different) try to write regularly in their corporate blog and try to always deliver a message that will floor their readers. They want to provide something that will create "light bulb moments" for their readers to win them over immediately. 

We are beginning to find that is not always important. Sometimes what is important is you deliver a quick message that focuses on a service, product or perhaps another client, that is focused on keywords. These keywords and frequent posts will win you search while still telling a story. We are challenging ourselves and our clients to write about subjects that matter, so don't worry if your next post doesn't move mountains.

Comments for Is Your Corporate Blog Designed to Win Search?

Tuesday, February 2, 2010 by Sara C:
I have a very difficult time finding out what keywords people are using to search for our services. I think that most of the difficulty comes from the fact that we provide services that many people would not think are available (ex. "try before you buy" loan programs). I also have trouble because everything we do revolves around "assistive technology." While people make the connection with "technology," the "assistive" throws them off and they get confused. We try to write blog posts that not only explain our services but have some kind of connection that would bring us up as a search result. You can check it out here, if you are interested: http://blog.eastersealstech.com My question for you is - how important are keywords in the title of your blog post? We often find ourselves using "assistive technology" or "accessibility" over and over again because it's the most relevant thing to the post. However, I don't want to sound redundant.
Wednesday, February 3, 2010 by Brandon Coppernoll:
Sara, these are very good questions. There is actually a lot of discussion regarding this very subject. As a little test try doing a Google search for any search term that interests you. You will likely see in the titles of the links variations of your search term. This leads us to believe that keyword usage in title tags are very important. We recommend finding a way to work your keywords into your title tags, h1 & h2 tags and finally try to work your keywords into your content near the top and as often as possible without sounding too redundant or speaking jibberish. These are the things you can do in content to improve search. Feel free to call me at 765.286.0000 to discuss other strategy to improve your searchability.

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