Fusework Studios recently held an event for a local chapter of Business Networking International (BNI) at our office in Muncie, Indiana. The event was designed to be an educational session on organic search engine optimization and business blogging. The attendees were all local business owners and general managers that are typically not involved in the day-to-day management of their organic search engine optimization strategy. Understanding this, we did not want to go into technical detail with all of the behind-the-scenes elements that search engines are seeking. Instead, we focused on simple adjustments that can help make a big difference in organic search. Often times the simple things are easily overlooked, and by pointing these things out, we were able to raise a few eyebrows and spark interest in our services.
The feedback from our session was great, and it was incredible to see the reaction from the attendees when we uncovered some basic things their website had been missing. I'd like to share just three pointers from the meeting that are often overlooked.
The feedback from our session was great, and it was incredible to see the reaction from the attendees when we uncovered some basic things their website had been missing. I'd like to share just three pointers from the meeting that are often overlooked.
- Domain Name - The value of a great keyword domain name is huge. Consider registering a domain name that includes keywords for the services you provide and putting a microsite behind that domain name. We recently employed this strategy with one of our microsites which can be found at InternetMarketingIndianapolis.com.
- Title Tags - The page title or title tag absolutely cannot be overlooked. This is a chance to include keywords relevant to the content on that specific page in one of the areas that search engines are looking at as a top priority. Using the same title tag for every page or only including one word (such as "About") is not going to help. Take some time when assigning a title to your new page. We recently changed our title tag on the Fusework Studios TV website and are now ranking very high for Indiana film and video production.
- Headings - Pay attention to the headings used at the top of your web pages. Avoid the standard "Welcome" to our website trap. Instead, use this heading to include keywords related to your services. When launching our new Fuseworkstudios.com website, we were able to include Internet marketing within our heading. This is much better than "Welcome to our new web site."
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