Social Media Advertising - Nausea, Heartburn, Indigestion...

Monday, July 13, 2009 by James Hueston
Some days I find myself swirlling around in keyword madness: "Search Engine Optimization. Internet Marketing Benefits. Social Media and Marketing" and before long my brain turns to mush, just like Alec Baldwin said that Hulu and TV are doing to our brains.

There are so many web based strategies and digital information available that an IBM Whitepaper predicts by 2010, "the world’s information base will be doubling in size every 11 hours" !

One thing is for sure, when you start feeling overwhelmed, step back, take a deep breath, and re-evaluate:
  1. What are my business' goals?
  2. What online and offline strategies (a) are we using, and (b) can we use?
  3. What tactics and resources are available to carry them out and synergize?
Share your frustrations with colleagues and others you trust. Discover what website stratgies have worked for them. You don't have to go crazy and jump on every bandwagon.  Master a few, and if you're getting the results you need, let the rest fall to the side.

Comments for Social Media Advertising - Nausea, Heartburn, Indigestion...

Monday, July 27, 2009 by Kyle Lacy:
It is amazing how much easier (and less daunting) a task can seem after the necessary strategy development is in place.
Tuesday, September 15, 2009 by James Hueston:
You are right, Kyle. The same can be said for navigating a big city. If you get a map and mark a point as a destination, you can judge how well you are doing by looking at the checkpoints along the way. And that way, too, you can enjoy the journey ;) Thanks for commenting.

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