The Place to Be - Good SEO in Indianapolis

Friday, February 19, 2010 by James Hueston
SpringHill Suites - Indianapolis DowntownThis week, you may have heard about three new Marriott Hotels that White Lodging Services opened in downtown Indianapolis. The area is dubbed as "The Place to Be," and the Merrillville Hotel Development company created not only some good looking buildings, but also a strong web based strategy at: www.ThePlaceToBeIndy.com.  I'm sure you'll have a chance to learn all about the scene in their press releases, on TV, and in the IndyStar.

What you'll only hear from Indianapolis Web Development Firm Fusework Studios is an evaluation of their Search Engine Optimization tactics. In short, I anticipate searches in Google for "The Place to Be" soon to show the new site at the top of the results for the following eight reasons:
  1. The phrase "The Place To Be" is in their domain name: www.ThePlaceToBeIndy.com, which is one of Google's factors in SEO ranking. Notice they did not choose www.ThePlaceToBe.com, because is already owned by someone else. If you have a business or idea for a business, secure the domain name right away for future use!
     
  2. All pages are titled with keyword-friendly phrases, including "The Place to Be in Indy" in every one.
     
  3. Their URLs are short and meaningful. Google rewards you for telling them what a page is about in the filename before it scours the page for content, ie. http://theplacetobeindy.com/attractions.asp?s=walking-distance will tell visitors about the walking distance to attractions.
     
  4. The Site Architecture (code on the back-end) is pretty solid. They separate the functional code of their site from the design by using Cascading Style Sheets (CSS), which makes the site easy for search engines to find, and effectively adds to your search engine optimization.
     
  5. They use DIV Tags instead of Tables, which enables Search Engine spiders to crawl the site easier.
     
  6. Heading Tags ie, H1, H2, H3, are used appropriately and hierarchically, which will tell search engines what content is most important to index.
     
  7. They use the Keyword Metatag on every page and the Description Metatag on the homepage.
     
  8. They generated an XML Sitemap, which will help Search engines index the content on the site faster.
     
These eight tactics are sure to help White Lodging Services in their Search Engine Optimization in Indianapolis. We implement all of these tactics and more in our web based strategies. If you need a boost in search engines, give Fusework Studios a call!

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