Email marketing should be part of any complete internet marketing strategy because of its effectivness in helping to retain customers. Getting started with email marketing, like many other things, can seem overwhelming at first. We have established a set of key elements or guidelines at Fusework Studios that can help make your next email marketing campaign a success. Check it out
The List
This is a HUGE part for your success and you must start here by generating a list of contacts that have opted in to receive your emails via your web site, mailings, in-store, or other types of contact points. A quality internet marketing agency would never recommend buying or renting an email list.
Subject Line
Your customers will ask - why should I open this email? What’s in it for me? The subject line must be attention getting- but to the point to get people to take the next step of actually opening the email.
Design
This will be the first thing the recepient will see when opening the email. Must look good, but not be overwhelming with design elements. Remember the person receiving the email will likely have to click "display images" so it is important to have something come through prior to that.
Message
I opened the email. What is the core message? Keep it short and to the point. We have seen the best results when limiting it to ONE topic per email.
Clear Conversion Point
What do you want me to do? What is the point in this email? If there is not a call to action from the email, then why send it? Take some time to think about how this will play in with your website strategy, social media and marketing strategies.
Incentive
Why should I take the time to respond or take the next step? What are you offering me for my time? Time = money. If you want to retain customers through email marketing you should be offering incentives for repeat purchases.
Landing Page
An effective email marketing message will drive the recipient to a customized landing page for that specific message. If you are talking about a particular promotion, do not take me to the home page of your site which mentions nothing about that promo.
Follow-Up
Establish a regular schedule for sending emails and stick to it. Don’t be annoying, be relevant.
The List
This is a HUGE part for your success and you must start here by generating a list of contacts that have opted in to receive your emails via your web site, mailings, in-store, or other types of contact points. A quality internet marketing agency would never recommend buying or renting an email list.
Subject Line
Your customers will ask - why should I open this email? What’s in it for me? The subject line must be attention getting- but to the point to get people to take the next step of actually opening the email.
Design
This will be the first thing the recepient will see when opening the email. Must look good, but not be overwhelming with design elements. Remember the person receiving the email will likely have to click "display images" so it is important to have something come through prior to that.
Message
I opened the email. What is the core message? Keep it short and to the point. We have seen the best results when limiting it to ONE topic per email.
Clear Conversion Point
What do you want me to do? What is the point in this email? If there is not a call to action from the email, then why send it? Take some time to think about how this will play in with your website strategy, social media and marketing strategies.
Incentive
Why should I take the time to respond or take the next step? What are you offering me for my time? Time = money. If you want to retain customers through email marketing you should be offering incentives for repeat purchases.
Landing Page
An effective email marketing message will drive the recipient to a customized landing page for that specific message. If you are talking about a particular promotion, do not take me to the home page of your site which mentions nothing about that promo.
Follow-Up
Establish a regular schedule for sending emails and stick to it. Don’t be annoying, be relevant.
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