This week I was almost literally banging my head against the wall of my office trying to come up with a great topic to discuss. Usually I have a few ideas on my plate, but the words and topic just wouldn't come to me. The idea suddenly came to me as I visited a site I frequent, and the site was experiencing some major programmatical and server issues. Coincidentally this site was a social media community for gamers such as myself.I know what you're thinking, "Nerd alert!" Hear me out before you pass judgment.
Generally the social community serves its purpose to bring gamers from around the world to enjoy and talk about one common topic which is "gaming." However this week has seen the site prone to many errors which is driving the community mad.
Here's a quick timeline of some of the things that have happened:
- In May and June the community received word the site was migrating to new servers which would be complete by July to better serve the growing community;
- It is now mid-August and the same server issues exist;
- Features such as choosing top friends now has JavaScript errors which prevents you from updating this area;
- Sometimes you could hit refresh on your browser up to five times before finally viewing the page you want to see.
Setting social media and marketing aside this message really is about your website. While you should never ignore the internet marketing benefits for your website, do not forget to take care of the issues that hinders your customer's experience. A new brand or product could be lost in the vast Internet maze without a shot to make it. A weak brand or service could crumble on an unstable foundation as well.
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