"I don't have time to blog for my business." That has to be one of the catch phrases of 2009. Heck, maybe it will make a Rolling Stone Top 50 List. It is probably the most popular reason for business owners or employees to not start a corporate blog.It's a lame excuse. Every business provides a product or service. The majority of human beings on the planet Earth use the Internet, not the Yellow Pages or Highflyer, to find your product or service. You need to be found on the Internet, and business blogging is one of the easiest ways to improve your search engine optimization. You include keywords in your content, get links to your blog, Google starts to like you and then you increase your search engine ranking (and sometimes get two results for the same keywords).
So how do we find you time for your all important business blogging? I'm going to be honest; sometimes it's hard. You're out of the office for a few days on sales calls or busy with a project, and you really are stressed to find time to blog. We need to change your approach to blogging, so here are a few tips:
- Set a schedule to blog. Or, if you're not a fan of structure, promise yourself you will write a certain number of blogs every week. We have blogging lunches which helps increase our business blogging.
- Take notes with blogging ideas. Not a day goes by that don't I come up with some good idea for a blog post, but I don't always write them down. Carry a notepad, use your phone or create a draft blog post with your idea. Just write the title and a sentence or two. Then, come back to turn it into a real blog post. If you know you have ideas ready to develop, it can motivate you to finish them and end up with more frequent blog posts.
- Turn your emails into business blogs. There are those projects, those quotes, those conversations where you spent hours selling why you are the best. You worked hard, it sounded good and hopefully got you the sale. Use that content in a blog post, just copy and paste! Don't feel like blogging? Find an email!
- Blog about another blog post. Giving links to another website with a similar topic can be good for your search engine optimization. Quote a paragraph of theirs and then give a paragraph of your own thoughts. Easy peasy!
- Embed a Youtube video and then comment about it. The video can be from a competitor, a partner or a customer. Add content with keywords, make it interesting, and off you are to the blogging for search races. Yee Haw!
- KISS (Keep It Simple Stupid). It doesn't have to be a thesis, or brain science, or rocket surgery ... it just has to be interesting and provide some kind of value. Don't sweat over it; maybe your next blog post will be better.
- Blog about employees, corporate events, industry news. The business blogging ideas are endless.








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