Original article by Indiana University Kokomo: http://www.iuk.edu/news/?naid=19&ncid=.
Kokomo, Ind. - Indiana University Kokomo has launched a new and improved Web site, www.iuk.edu, featuring easier navigation, online video, vibrant flash images, and socia media integration.
"The new site will allow us to share IU Kokomo in a more engaging and dynamic way. It brings with it a content management system that allows us to better manage updates and changes, as well as the ability to implement analytics that measure site usage and give us the tools to make constant improvements that better serve our users," said Katrina Janes, director of the Office of Communications and Marketing at IU Kokomo. "The redesign and launch of a new university Web site is a huge undertaking, and we are very excited to unveil this new Web presence to the students, campus and community that we serve."
The site, developed by Indianapolis-based Fusework Studios, provides easier navigation for the user, improved search functions, and a consistent look, design, and feel. The first step in the redesign was an audit of the old Web site that included an evaluation of its strengths and weaknesses. This evaluation enforced the need for IU Kokomo to clearly indentify and match target audiences with specific marketing objectives, as well as the need to transform the site from a static information source to a dynamic and engaging marketing tool.
This direction is supported by a recent TeensTALK®survey of high school sophomores which found that 74 percent of the respondents conducted general college research on the Web, and 67 percent visited a specific college Web site. It is clear that higher education institutions are positioning their Web sites as a primary marketing tool and relying more on electronic communication tools. The average Web user today is highly skilled and able to communicate through many technological formats, from text messaging to IM to Twitter. This is particularly true for prospective and current college students.
"This was a huge project and encompassed two years from vendor selection to launch. Every unit on campus participated," said Paul Nowak, vice chancellor for external relations. "A special recognition is due to our marketing and IT departments, and especially Rudy Kizer, our campus Web manager, and Katrina Janes."
Indiana University Kokomo serves a seven county, primary service area in north central Indiana. The campus offers more than 40 academic programs including four graduate degrees.
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Throughout 2009, I spoke of many different ways to utilize tools and third-party programs to enhance your web based strategy, and I spoke in many ways how Fusework Studios is a great Indianapolis web development company that can help touch all facets of an effective strategy. In 2010, I want to focus on things that are a little more intangible.
There's only a week between Christmas Eve and today, and everybody is finishing up their Christmas shopping, planning their breaks and starting to think about those neatly wrapped boxes under the tree. As a part of your Web based strategy, have you thanked your customers and business partners for doing business with you? Have you incorporated holiday wishes as a part of your email marketing strategy? Have you said "Merry Christmas" to your social media community?
Your email marketing strategy should include a schedule and analysis of the best time to send an email. Tuesday has historically been the best day to send an email, but the best day and time to send an email depends on a lot of factors. The retail industry has had recent success with sending email newsletters on Mondays and has coined the phrase "Cyber Monday." Business to Business email newsletters have usually done better on Tuesdays and Thursdays. However, several industries have the most success when they send their email blasts on the weekend.