Whether you are in the product or service industry, it is a requirement for any business in this day and age to provide their clients with exceptional customer service. This includes responding to customers quickly, providing a quality product/service, meeting their goals, conceptualizing their wants, etc. The business relationship doesn't end at the sale anymore; it is a continuous relationship that has to be maintained and nurtured in order to be successful.
While we all know this, what we don't realize sometimes is that there is a distinct line between providing exactly what the customer wants (ultimately, superb customer service) and what we think works better for the customer. It is the time old question of whether the customer is always right. As a project manager for a website design company, I am faced with this dilemma on a weekly basis. I want to give the customer exactly what they want, but I do have knowledge about web based strategy that could be better suited for their needs. Some clients will be receptive and be open to our knowledge, but others know what they want and how they want it, which is perfectly fine. But at the end of the day, the "Fusework Studios" name is on this project as well, and we want to produce something that we are proud to show others. So where do I draw the line? How do I handle this situation? Here is the process that I follow:
1. Ask them why.
If you don't ask the question, you will never know the answer. Maybe they are trying to accomplish something by placing an image in that spot, maybe they just think it looks nice there. Either way, asking them why they want to do it a certain way will give you insight into what they really want to accomplish, which helps you provide them with better service.
2. Provide reasoning and examples.
If you don't necessarily agree with your client, tell them why! Don't make them assume that you're the expert (because sometimes, you aren't). Show them why you think the way you do. Make sure that you provide examples and past experience in order to back up your reasoning. Examples will help your client put trust into your advice and into your company!
3. Evaluate the situation.
Think about the positives and negatives of doing a project "your way." For example, if I have a client who isn't concerned about being "web savvy," but they're more concerned with communicating a message, then I'm not going to push the issue of advanced functionality. On the other hand, if I have a client who wants to be recognized as credible and who needs a web based strategy, then I might try to persuade that client to look more closely at their other options.
Regardless of this dilemma, my main concern is to make my clients happy. I have to use my own judgment to figure out what is in their best interests and how to provide the most value for them. Client management is about creating the best results for your clients, giving your client what they need and want, and producing something that you are proud to represent. Make your client relationship a partnership, not a power struggle.
Brandon Prebynski, a friend and respected web geek, recently posted a question on Facebook that generated discussion about the power of influence versus fame in the social media community. When asked about preference between influence and fame, the majority picked influence as shown below:
As you can see by the responses to Brandon's great question, influence was picked by most of the population sample. One responder, however, brings up an important point: do fame and influence come with the other attached? When reviewing the data produced by Mashable, a majority of all the celebrities' followers had 1 to 0 influence, while social media heavyweights' followers had an average authority of 4.4. If you are looking at this data and accepting Sysomos's definitions of influence and authority, then the answer to the question would be no. With certain topics, such as fashion, media, and other popular trends, I would be inclined to say that celebrities are the influence. But either way, I believe that, like the Mashable article insinuates, "celebrities are bound to attract mainstream followers less interested in their own Twitter follower counts and more consumer with their celebrity obsessions."
On the other hand, look at the people who follow the social media heavyweights. They are generally interested and are active in the social media community, own or manage businesses, provide quality content, and are actively promoting or commenting on their blogs, tweets, social media networks. Furthermore, not everyone might agree with what the social media gurus have to say, but they still comment and respond to their content anyways. Their followers engage and provide opinions, while celebrity followers spectate and blindly follow.
When asked if I preferred fame or influence, I did not hesitate to answer. Influence gives you the opportunity to have a voice, to be an agent of change. Influence can come with fame, but I believe that there is also an element of emptiness to being famous. Most celebrities are given face time, but their opinions are rarely the topic of conversation. (This depends on the topic/situation, but their opinions may not be respected because of their "celebrity" status). At the end of the day, the important thing is to use your fame or influence to benefit others.
So which would you choose? Fame or Influence?
Once social media started to become popular as a marketing tool, businesses were ready to hit the ground running and begin utilizing this marketing channel from the word go. Nonprofits, on the other hand, were (and are) a little wary of jumping on the bandwagon so quickly. While many people think that businesses and nonprofits are opposite in nature, they both have one common goal: to generate a revenue stream in order to meet their business objectives. What is different is where the money is distributed, and as a result, their marketing objectives are somewhat different as well.
When working for a nonprofit, you are asking the community for money, or donations, without providing a service or product in return. (But I believe that you get the warm fuzzy feeling from donating and volunteering, so it’s a win-win situation anyway). And more often than not, you do not actually see where your money is spent and how it helps the organization. When working for a business, the relationship between the client and the business is mutually beneficial because it is, by definition, an exchange. You know exactly what you are paying for, and you have expectations attached to the purchase. Needless to say, marketing for a business is different (and easier!) than marketing for a nonprofit. My friend, Jeff Poss, puts it best:
@jeffposs: I’ve always looked at nonprofit marketing as a way of rallying support/exposure, where as business marketing is a call to action. (via Twitter)
Business marketing is about communicating a want or need to potential consumers, while nonprofit is about evoking emotion that is connected with the organization’s cause. While blatant self-promotion is more accepted with nonprofit marketing, these organizations still have to create value for their potential advocates and volunteers. Nonprofits are serving the community, but they also have to be active in the community in order for people to relate with their cause. Like Jeff says, marketing for a nonprofit is rallying and gaining support for a cause, which takes time and trust from the community.
I wanted to write about this because we serve many different nonprofits at Fusework Studios, and we see the differences between how they operate as opposed to businesses. While we are certainly operating and functioning as a business, it is important to look at the trends in the industry, including nonprofits. After careful review, here are some tips I have for nonprofits in regards to social media marketing:
1. Keep it internal.
While I support ghost writing, I believe that nonprofits should have an employee of the company implement their social media strategy. Employees understand the nature of the organization and know what is going on in the company. They are also more connected to the cause than an outsourced marketer would be. Outsiders need to see the passion and support within the content of the social media, which can only be provided by someone who actually advocates for the organization.
2. Provide testimonials.
The people you serve are your biggest marketing assets! Have them tell their story and show people how you've helped them! For example, we created a testimonial video for Easter Seals Crossroads that has won awards and evoked emotions in their viewers! When using social media, post videos, letters, and photos that you've gotten from those you've helped. This is showing people what you do, not telling them.
3. Partnerships are key.
Get involved with other nonprofits in the community. Host events together, volunteer for their cause, invite them to your events, etc. Retweet and comment on their posts on their social media networks. Promote their cause as well as your own. These relationships will help you get your name out to those who already advocate for the other organization, which, in turn, may lead to more advocates for your organization.
The point of this is that whether you're marketing for a business or nonprofit, you have to provide value for your audience. You have to create meaningful content in order to create advocates for your brand.
Although I use a variety of social media networks, I find myself using Facebook and Twitter the most. But I also find myself using these networks for entirely different reasons. On the one hand, I have a personal Facebook account for connecting with friends, posting pictures, and socializing, while maintaining clean and appropriate content. On the other hand, Twitter is both a personal and professional account that I use for networking, finding out about events, socializing with new people, and promoting companies or people that I support. Of course, there is an overlap between the two, but all in all, I use each for different reasons. Put simply, I use Facebook for friends and Twitter for business and social reasons.
In the current scheme of business marketing, almost every business has both a Twitter and Facebook account to promote their products or services. While this is important to reach a larger target market, I was curious to find out which social network people thought was more effective for business marketing. Here are some of the responses I received (via Twitter):
@chris_c_lucas: It all depends on where your customers/prospective [clients] spend their time. Different for every business.
@cphadley: I get more interaction from people via #twitter but I really like having both options. #facebook is good for events/photos. #business
@jasonrukus: I think they both offer different strengths. Twitter is great for direct contact & customer service. Also for promotion of something. [Cont.’d] FB is great for being that something promoted. With FBML you can create interactive content which reaches a very large audience.
@JaysMoving: #twitter has the most opportunity to be retweeted and by the numbers it has better potential. BUT you should be a fan of us on #FB.
@rustylive: I think twitter, b/c it's fast, direct and without all of that fluff. Followers are more active as well. Also it's easier to...
@ashanjay: I think Twitter would be the better option for biz marketing.. but fb is not a bad tool either.
Although this is a small sample size, you can see that it is a mixed group of answers, but there seems to be more of an inclination towards Twitter as a marketing tool. Of course, all of this depends on the industry of your business. But let’s look at these networks more closely, shall we?
Twitter, by definition, is a microblogging social network that allows it users to send out short tidbits of information that can include pictures, links, or text, simply called tweets. Other users, or followers, can reply to your posts, which can start a dialogue, but your profile only hosts your posts. Most people are under the common misconception that it is just a series of status updates, but it can be used to market a business effectively (and concisely!) in 140 characters if executed properly.
Facebook, on the other hand, is a social network that allows each of its users to have a profile where friends can tag pictures, post comments, promote events, and write personal messages. Your profile incorporates your friends’ interaction as well as your own, which all of your friends can see publicly (depending on the privacy options). This is a place where you come to connect with people, instead of simply sending out a message.
After reviewing all of these responses and looking at my personal experience with these networks, I truly believe that Twitter can ultimately provide customers with better service and timely marketing. Yes, pictures and posts disappear out of the Twitter feed when new tweets are posted, but there is a much quicker response time with Twitter as opposed to Facebook. I believe that Twitter is a much more mobile application as well, which feeds into the “timely” marketing aspect. Furthermore, I believe that businesses can overcome negative feedback in a more dignified manner on Twitter. If someone posts a negative comment on Facebook, all of your friends can see the post. While you can respond to this feedback, the reaction time might not be fast enough for the disgruntled customer. If someone posts a negative comment about you on Twitter, all of their followers can see it, but you can address the feedback by retweeting what they said with an appropriate response. For example, if someone had a bad experience at a restaurant, then they could mention that restaurant in a tweet. In response, the restaurant could retweet that content, and reply by giving them 10% off their next meal, which will be posted to all of the restaurant’s followers.
Regardless of what I think, it is ultimately up to businesses to decide where there time is better spent. And it does depend on customer demographics and where people want to go to find information about a company. To be on the safe side, both Facebook and Twitter should be utilized by companies to reach those larger target markets, as well as fulfilling different purposes. The important thing to acknowledge at the end of the day is that you are providing your customers with exceptional customer service and building your brand into something that you are proud to represent.
In recent years, most businesses have transitioned into the service industry, even if there is a product component to their business. Service, in layman terms, is intangible work completed for the benefit of others, and I would venture to say that it is harder to create the "raving fan" mentality for a service as opposed to a product. In the last week, we have seen the raving fan mentality with the iPhone 4, and it is just as much a service as it is a product, even if the product component is what initially rives the customer to your service. So how do you create the "raving fan" if you're in the service industry? Here are some ideas:
1. Provide a quality product.
It doesn't matter if you have great service if you don't have a quality product to back it up. For example, as a website design company in Indianapolis, we have to give our customers not only an aesthetically pleasing website, but one that fits the client's web based strategy. The final product is what the client is going to see and use every day, so creating the product with care and precision will ensure client satisfaction.
2. Provide exceptional customer service.
This might seem obvious, but you won't retain clients without giving them a reason to stay with your business. Respond to your client's emails/calls quickly, ask questions about what they need, give them all the information they need to make an informed decision, and work with them to give them what they want without sacrificing your business. It is your job to make your clients happy without giving up your ideals, as well as producing a return on investment for each project.
3. Execute and represent an effective brand.
Clients want to be able to identify with a brand when deciding on who to use for a service. A well-defined brand is one of your greatest marketing tools if executed properly. If you say you're a "green" company, practice environmentally safe policies. Do as you say and say what you do.
4. Provide value by advertising your clients' products/services (B2B).
Instead of just marketing for your brand, feature your clients in blog posts, or mention them to your social media community. By doing this, you can provide extra value for both you and your client. It helps promote their brand and services while enhancing your testimonials and portfolio.
5. Give back to your community.
Whether it be a national corporation or a small business, people are more attached to businesses that provide their communities with resources and a helping hand. It's a way of showing that you care about the people who have contributed to your business.
These tips might seem simple and obvious, but it's important to revisit the basics of what makes a customer drawn to your brand. You want raving fans? Provide them with raving fan business!
Unless you’ve been hiding under a rock for the past month, you’ve probably heard about the oil spill that had caused a fair amount of damage to the Gulf of Mexico and to British Petroleum’s reputation. In order to “rectify” the situation, BP has released a number of press statements over the past couple of weeks that have not satisfied an overwhelmingly disgruntled public. In response to BP’s lackluster statements, a man, who has dubbed himself as Leroy Stick, decided to take matters into his own hands; he created a Twitter account, cleverly named @BPGlobalPR, which pokes fun at how BP executives are dealing with the current situation. According to Stick, he started @BPGlobalPR because he believed that BP did not offer anything to ease the nation’s concerns. As a result, @BPGlobalPR has already accumulated over 150,000 followers since May 19, and it continues to grow on a daily basis. Leroy also supports the campaign that sells “bp cares” t-shirts to fund the activities of the Gulf Restoration Network, and his team recently made a $10,000 donation to the charity. All in all, he has become a celebrity within the social media community overnight and has molded BP’s brand into the punch line of his own joke.
His popularity or humor, however, is not what has captured my attention; it’s his message. Leroy Stick felt the need to create an entire web based strategy with @BPGlobalPR because BP wasn’t responding to the general public with urgency, sincerity, or solutions. Instead, Leroy argues that BP has been doing whatever it can to maintain a positive image and to keep making money. In other words, the executives are paying Internet marketing and PR representatives to promote a positive brand image that has been destroyed by employees of the company instead of trying to fix the problems at hand!
“So what is the point of all this?” Leroy asks. “The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?”
This is exactly what marketers do not want to hear, but it’s the truth. Companies can pay agencies tons of money to create marketing campaigns that represent integrity, quality, service, etc. But at the end of the day, none of this matters unless the client perceives the company (or the point of contact) as such.
So what does this have to do with me? Well, as a project manager for Fusework Studios, I am charged with providing my clients with the best service possible in order to create a positive brand image for the company. I will be a point of contact for clients, and I have to face the truth that Leroy Stick presents. Despite this challenge, I am excited to take on the responsibility of embodying the brand of Fusework Studios while maintaining my own values. Regardless of whether it is a global, multibillion dollar company or a small Internet Marketing and Website Design Company (with offices in Indianapolis and Muncie, Indiana), the point is to represent your values by making ethical business decisions and providing your clients with the best possible solutions; something that both the public and Leroy Stick feel BP is lacking.
As a result, I am even more motivated to practice what I preach in response to Leroy's skepticism. So, thank you, Leroy Stick, for encouraging me to face this challenge.
Jenn Lisak is a new Project Manager for Fusework Studios, and obviously, we're excited to have her join our team! Look for more posts from Jenn soon.
I recently completed a couple of weekend trips with my family, and it occurred to me how much technology has changed the way we approach travel. At one point, I was reclined in the passenger seat with my laptop while my wife drove. That's nothing new, but what made me think about technology was the fact that I was connected to the Internet via my Motorola Droid using Bluetooth. At the same time, my Droid was connected to the stereo system in our van, streaming Internet music from our Rhapsody playlists. Droid would occasionally interrupt our music to give us navigation instructions.Our travel plans took us to Nashville, Tennessee, and our stay coincided with the recent flooding. Before we attempted to leave the following Sunday afternoon, we were able to plan a route around the closed roads and slow traffic. I thought about the amazing progress we've made regarding technology again as we used real-time traffic data while driving to safely avoid trouble spots as they appeared.
Once again, this technology has been available in various devices in the past. However, the fact that a single electronic device can provide all of this functionality and more is amazing compared to what was available even two years ago. Most importantly, with my Droid I have several more excuses to avoid asking for directions.
The whole week leading up to the Final Four in Men’s College Basketball I kept hearing that the coach of the Butler Bulldogs, Brad Stevens, has a certain “it” factor. Really what they are saying is that he has this intangible ability to say or do the right thing at a crucial time in a game to get the most out of his players. Not a lot of coaches have it, but apparently, he does.
So after watching the game, I started thinking about what the “it” factor could be for IT consulting, and after about five minutes of research online, I realized that it was customer service. Customer service is that intangible activity very difficult to succeed in because it takes a consistent effort every day and only takes one misstep to bring you back to mediocrity. However, it is one thing that is often overlooked.
Here are a few things I try to follow when providing customer service with the businesses I work with, in the hope that one day I can have that “it” factor.
- Be honest. As many of you know, as a human race we are not perfect and make mistakes from time to time. I am no exception. The important thing here is when you make a mistake, own it and admit the mistake. Technology companies far too often point the finger the other way.
- Build relationships not clients. It requires a great deal of trust when your customers allow you to work on their computer systems which contain their vital information. One of the best ways to build that trust is to let your customers get to know you.
- Care about their business. If you truly care about their bottom line and understand what their core competencies are in their business, it will show. If you don’t care about them succeeding, sooner or later they will find someone who does.
- Promise long; deliver short. This is all about setting reasonable deadlines. If the project takes four hours, you’re much better off promising it would take five hours than two.
Now obviously these are only a few components of good customer service. It’s a complicated task to accomplish, but you know what they say, you can’t start doing something if you don’t take the first step. (That may not be the exact quote but you get my drift.)
Learn about the Computer Network Management package.
Stop worrying about the reliability of your computer network support and information security. If you're ready to inquire, simply submit our computer network management inquiry form.
While this does not mean they shouldn't redesign the site, it certainly should not be the #1 reason. We promote the concept of looking at your business and what you are really looking to accomplish online prior to starting on a new look. Is the main objective to gain more leads? Do you want site visitors to sign up for your email marketing list? These are just a couple of questions that help spark a very beneficial discussion.
Below is a video with more information and a closer look at the recently redesigned Fusework Studios website. The main goal of the redesign was to drive traffic to our Internet marketing packages such as the business blogging package or the computer network management package. These packages are now much easier for you to find as you will see in the video! Enjoy!
There are several items in Perry's email that caused me to interact: - First of all, Perry carried consistent branding from his website to his email marketing strategy. The image header of the email clearly identifies his company, which is built on his name. The style and colors are also consistent from the website. Immediately, I felt comfortable knowing that the communication came from him. In a world of scams, consistent branding develops trust.
- Content is centered, which differentiates his email from standard communications. Combined with a colored background, the focus is on the message inside.
- Content is short. Today more than ever, we have less time available to evaluate whether an ad message deserves our attention.
- Embedding a Video in email can increase conversion rates by 50%, according to a case study by MarketingSherpa. The term 'embedding' is used loosely and can mean a variety of methods for inserting video into email. Perry chose to simply insert a flat screenshot of the video player with a frame of video, which links to a landing page on his site specifically setup for the video. Also to draw attention, he inserted what appears to be a hand-drawn caption to check it out. I know you want to see it, so watch Perry's Bobsled Run Video with George W. Bush.
- Only four links are available for clicking in this email, which makes this communication an email blast rather than a newsletter. Perry wants us to do a very specific thing: Watch the video to learn about his Bobsled Run. There are no links in a navigation menu to distract.
I cannot vouch for any of Perry Marshall's techniques in Google AdWords at this time, but I can say that his email marketing strategy is effective.
Learn about Fusework Studios' Email Marketing package.
Do your email blasts stand out from the crowd? Do clients and potential customers engage with your emails? That’s where we come in. If you're ready to inquire, simply submit our email marketing inquiry form.
If you haven't done these things yet - don't worry! You have two more days before the first two games. Get out there and let everyone know your specials. Update your website and address your corporate blog. You have a chance to increase your business' visibility.
Learn about our Business Blog package.
There are many ways to tackle the task of winning organic search. At Fusework Studios, we believe the most affordable and effective way to increase your search engine optimization (SEO) is through a business blog.
To have success, you have to commit. You have to do it every day. You can’t take days off, and you can’t just relax on the couch and expect to see results. Now you may think I am talking about your marathon training, but I am really talking about your social media efforts.
Social media is just like weight loss or training for a race. You have to put effort into it. There are no easy fixes and no magic pills you can take to get the results you want. I believe this is why some people get frustrated. Just like with exercise, if people don’t see immediate results, they tend to give up.
For example, if you register for a Twitter account tomorrow and decide you are going to build a following and really get your message out there, it isn’t going to happen overnight. It probably won’t even happen in a month.
However, if you have a plan, and you execute it each and every day, you will start to build a following. That group will continue to recommend you, and your following will get bigger and bigger. Just like with weight loss, you may hit a plateau, and that's okay. This is not the time to stop, it is the time to press on because you will see results.
I will warn you; there are lots of scams out there as well. People will promise you thousands of followers for a small fee. While that sounds good and may actually happen for a short period, these people are not qualified followers and eventually those people will stop following you.
To get the results you want, good, hard, honest work is all it takes. Set your plan and go for it! Blog even when you don’t feel like it. Tweet those two extra informative tweets. Friend that Facebook user right before bed. Go the extra mile. Make a commitment. It’s a social media marathon. Now get in the race!
Want to learn more about Internet marketing? Do you have burning questions about how to use social media and blogging tools effectively for your business? If so, join us for some great food and a short presentation from 11:30am to 1:00pm on Thursday, April 8 at Scotty's Brewhouse downtown.
Sign up now for the Lunch and Learn!
Fusework Studios' President, Bruce McClain, will start off with an overview of Internet marketing, discussing the importance of strategy in your marketing objectives. He'll cover a range of tools and tips in social media, business blogging and much more. Then the CEO of Compendium Blogware, Chris Baggott, will share how to use corporate blogging to change your business and search results....for the better!
Feel free to bring along a friend or two and spend your lunch break learning information that you need to know! We promise you'll leave with a new found knowledge of what Internet marketing can do for your bottom line.
Your ticket price includes your lunch at Scotty's Brewhouse!
Search engine optimization is one of the most cost effective ways to generate traffic and leads. A website design full of flash elements, graphics and with little to no content will not assist you in these goals. I'm not condoning ugly websites because there must be something pleasing to the eye, but when a customer goes to a search engine looking for information about a product, service or vital information on your industry, you want your business to be found.
Fusework Studios can help you form a plan structured to create leads through inbound marketing and SEO value. Give us a call, and let's talk.
Windows 7 includes ReadyBoost which can help. However, even with ReadyBoost the Windows pagefile resides on the hard disk drive. The hard disk is one of the slower components of any computer. With only 2 GB of RAM, the pagefile will be heavily utilized. The result, even with ReadyBoost, is still a slow computer.
The inexpensive solution? An Intel solid state hard disk (SSD). For less than $130, I purchased a 40 GB Intel SSD and installed Windows 7, retaining my older hard disk as a data and media drive. The resulting PC is noticeably faster than it ever was when running Windows XP. I've used the same method to gain additional service life from a previously shelved IBM X41 tablet PC.
One quick note to add. Linux, Windows 7, and Windows Vista can utilize an SSD without the need for special drivers or tuning. Windows XP will usually require some performance tuning to avoid 'hesitations' or 'freezes' reported by many users.
Fusework Studios has played a major role in the new marketing for the American Advertising Federation of East Central Indiana (AAF ECI). Specifically, Fusework Studios Project Manager, Laurie Foster, recently completed a new website for AAF ECI (www.aafeci.org), which launched just before the 2010 ADDY Awards Banquet. The timing was great! The community saw not only the new face of the organization at the Awards Banquet, but also were reminded of Fusework Studios' offerings in Muncie as a website design company.In addition, we volunteered to create the mainstage presentation for this year's ADDY Awards ceremony. This was a great opportunity to support several of the advertising agencies in Indiana, and the work they have done for their clients. We started months in advance, and I personally enjoyed working with Executive Director, Anne Condran, and Addy Chair, Christy Jones, in crafting the detailed presentation.
The presentation of the 2010 Addy Award Winners is on the new website for all to see, but I have also included it in my post below, so you can take a quick look.
A third-party service called SlideShare facilitates the display of PowerPoint presentations on any website in a very user-friendly format.
As a social media marketing company, we encouraged AAF ECI to alert their fans and followers of their new online presence, which they did on Facebook. Now the organization is setup online to further fulfill their mission to:
- CONNECT members to other advertising industry professionals and resources;
- Encourage, support, and recognize members in their quest to CREATE the very best in advertising; and
- INSPIRE young professionals to enter the advertising profession.
Here are benefits to good search engine marketing:
- Search engines are the number one resource for people to find websites
- Targeted search engine marketing can have a high conversion rate
- Search engine marketing can be completely free (do not have to use pay per click)
- You win search by writing about what people are looking for
Telling stories your customers can relate to will engage them more. Try to sprinkle in video to tell a dynamic story. Case studies can make really good content as well. Ideas are often sparked from ideas (both good and bad). Plus, writing about some of the things your products and services have been able to accomplish can possibly encourage a new or existing client to use your business in a different way.
So the next time you sit down to do some business blogging, think to yourself, "It's not always about you!"
The website design was complicated and built in many layers. There was a need for a rotating image section on the home page and the placement of a flash piece representing the ProCLAD engineering wheel. Additionally, there were many angles incorporated into the design that would make any developer cringe.One of the immediate challenges we addressed was the ability for ProCLAD to be able to easily update the rotating images on the home page. To save the client trouble from using Photoshop or other photo editing software, a transparent image was placed over the top of the slideshow to create the angled look while the full images are located below the white angle. The photo gallery module was implemented with a JQuery rotation script for smooth transition from image to image, and the client is in full control of the imagery that is implemented.
The site is also tied into a content management system to allow the client to fully customize the content that is entered from page to page and to allow control over search engine optimization properties including page title, keywords, description and web URLs.
Fusework Studios is proud to work with ProCLAD, Inc. on this project, and as a team, we love to be challenged. We hope this is one of many Indiana website development spotlights to come. Check out the new site at www.procladinc.com.
After we have some lunch, I will try and answer all those questions for you plus many more. We will talk a little about Business Blogging, SEO, and how to incorporate winning search into your web based strategy.
We have made it very easy to sign up. Just click on the link below, fill out a few questions and you are good to go.
We look forward to seeing you next Friday, March 5 at the Rutter Communications building in Muncie from 11:30am-1:00pm.
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