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Now that I have your attention you have just converted for me. It really is that simple. There were no bells and whistles. I wanted you to read this post to understand that sometimes aggressive corporate internet marketing is the best way to get conversion.Design and branding is important. There is no discrediting that; however, sometimes too much design can get in the way of what you really want for your business. Too much of anything can be a bad thing. Simplicity to get conversion is the key. Seth Godin's The Big Red Fez discusses lost opportunity by not making your goal for your customers the most apparent item on the screen. You have approximately five to ten seconds to capture your customer and convert. If you make a conversion six different steps you're losing on a lot of opportunity. Common practice is to place your call to action in the content where your customer will see or have two to three "bananas", as Seth calls them, on the side column in plain sight.
Consider your company's web based strategy and take a look at your web site. Pretend you have no idea what your company's initial intentions are as you navigate through the site. Is your point of conversion crystal clear?
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