Today and Tomorrow I'm attending the 2009 Blog Indiana conference in downtown Indianapolis. As if there isn't plenty of other people tweeting, blogging, and facebooking about what they're learning, I thought I'd throw in my 2 cents as I'm having a unique experience.
What I'm seeing at Blog Indiana 2009:
There's a lot of great social media people here sharing a lot of excellent social media tips and tricks.
1. @jasonfalls of Social Media Explorer shared some rules and best practices about social media, but then showed us that there is always an exception to every rule.
2. @edeckers @indymike from ProBlogService are doing an excellent job of focusing the discussion on quality writing and metrics based blogging.
3. People are loving @bradjward's presentation on the long tail of search. And I'm seriously enjoying @y0mbo's creative note taking of the presentation.
4. @pateast Owner of Hanapin Marketing shared some great common sense tips on how to earn business through twitter. (Take the conversation offline every once in awhile, start conversations, and if you meet offline always buy, be valuable)
What I'm hearing at Blog Indiana 2009:
There is a fair amount of SEO vs. Social Media competition going on. Why? We use the same tools (blogs) to accomplish a variety of different objectives. As a web consultant and marketer who blogs, and is paid to do search engine optimization as well as social media consulting, I encounter this every day.
So, What can I say? Oftentimes the SEO will focus on the keyword and search value of having a blog, conversely a social media advertising guru may only be thinking of the number of people they can engage with via the blog. Neither party is right 100% of the time as your blogging strategy must always be based upon the goals and business objectives of your web based strategy. If you miss this first and most important point, you're getting started on the wrong foot.
I think everyone would agree, don't blog just for blogging's sake. Blog with purpose and a goal in mind, then let that guide your blogging strategy!
Agreed? What do you think?
Stay tuned for day 2 tomorrow...
What I'm seeing at Blog Indiana 2009:
There's a lot of great social media people here sharing a lot of excellent social media tips and tricks.
1. @jasonfalls of Social Media Explorer shared some rules and best practices about social media, but then showed us that there is always an exception to every rule.
2. @edeckers @indymike from ProBlogService are doing an excellent job of focusing the discussion on quality writing and metrics based blogging.
3. People are loving @bradjward's presentation on the long tail of search. And I'm seriously enjoying @y0mbo's creative note taking of the presentation.
4. @pateast Owner of Hanapin Marketing shared some great common sense tips on how to earn business through twitter. (Take the conversation offline every once in awhile, start conversations, and if you meet offline always buy, be valuable)
What I'm hearing at Blog Indiana 2009:
There is a fair amount of SEO vs. Social Media competition going on. Why? We use the same tools (blogs) to accomplish a variety of different objectives. As a web consultant and marketer who blogs, and is paid to do search engine optimization as well as social media consulting, I encounter this every day.
So, What can I say? Oftentimes the SEO will focus on the keyword and search value of having a blog, conversely a social media advertising guru may only be thinking of the number of people they can engage with via the blog. Neither party is right 100% of the time as your blogging strategy must always be based upon the goals and business objectives of your web based strategy. If you miss this first and most important point, you're getting started on the wrong foot.
I think everyone would agree, don't blog just for blogging's sake. Blog with purpose and a goal in mind, then let that guide your blogging strategy!
Agreed? What do you think?
Stay tuned for day 2 tomorrow...
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