This is not only huge for organic search engine optimization, but also for your social media optimization. Google just announced a real-time search feature integrated near the top of every Google search results page. It features the latest news from major newspaper websites, popular blogs and even Twitter. If you search for "tigers mistress," you will currently see a link to a news site, a link to Perez Hilton's blog and random Tweets from people talking about the recent Tiger Woods scandal on Twitter.

Imagine if someone searched your company name and found an interesting Tweet near the top of Google from you, and decided to follow you? Getting followers from search engines, pretty cool right? But what if someone mentioned your company name in a negative light on Twitter, and it showed up on the first page of Google?! 

Social media is real folks; you just can't ignore it anymore. Google has also worked out deals with Facebook and MySpace to include public feeds in the real-time search results. If your corporate Internet marketing strategy does not include social media, maybe you should consider working with a social media marketing company. You need to advertise. You need to monitor your brand reputation, and you can make new relationships all at the same time.

Are you spending a lot of money on PPC Marketing? Why not throw a few of those dollars towards a social media marketing optimization plan and get even more search engine results in the top area of Google.

People can now find live information about you on Google. Does this sound scary? Maybe, but should you put your head in the sand and ignore it? No way! Take advantage of this new form of search engine marketing and free social media advertising in the place everyone wants to be - the top of Google!