We are two weeks into my social media experiment on how to gain twitter followers, and it appears as though I will not make my goal of being one of the top 10 most followed people in Indianapolis. In fact, I have only added about 30 followers since my announcement.
What can we learn from the social media community with this project? Well, I anticipated some of my followers would be excited about the opportunity to win a TV and tell their friends to follow me. This would then snowball and in short order I would have thousands of followers.
Do I think this strategy could ever work? Yes, I believe if you had other methods of advertising the contest, it could be a hit. Also, if I were giving away a huge prize like a new car, I am sure word would travel faster and maybe get my desired outcome.
I believe though what the real message so far is, social networks are all about relationships. They are about one on one interaction and genuine, sincere conversations. This is how to gain Twitter followers.
Sure you can buy more followers, but are these of any value to what you are trying to achieve with your social media presence? Probably not.
The bottom line is...don't rush to build your followers. Take your time, have genuine conversations and build a following that matters.
I will continue to monitor my experiement until January 3rd as promised, and I will post the results at that time. But as of today, I am the 75th most followed person in Indianapolis.
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