With regards to business blogging and organic search engine optimization, they always say, "Content is King." You need content, content and lots more content to rank high in the search engines. The more pages you have, the better you will probably do.

However, does the quality of the content matter? You want your posts to be well written, interesting, add value and make readers come back for more. But does that matter to the search engines? Not really.

The search engines care much more about who is linking to you, versus the brilliant idea in that blog post you spent three hours revising. Yes, it's a little sad that Google doesn't love your idea and place your blog post at the top of the search results. But as SEO expert Rand Fish pointed out in his recent article, "Great Content Equals Great Rankings, Right? Wrong.," that's how marketing has always worked. The best restaurant is usually the local hole in the wall that no one has heard of, and sometimes the worst eateries are the chain restaurants who advertise and get virtual back links from commercials.

With this in mind, it's probably not a good idea to start writing tons of blog posts with sloppy content and little value. However, keep it in mind when you are stressing for hours over one little blog post. Of course you want your customers to like your corporate blog, but organic search engine optimization should be at the focus. Write more content, have an Internet marketing strategy to get links to your content, and don't worry as much about what you write. You can write blog posts until your nose bleeds, but if no one is linking to them, Google won't care.