The complete internet marketing life cycle is a lot like instructions on a shampoo bottle. Wash. Rinse. Repeat. From a development standpoint I often get to see how an internet marketing or web based strategy gets formed and the early stages of how we plan to apply the plan to reach the objective.
If I were to place instructions on the back of a shampoo bottle for how to create a solid social media and internet marketing strategy they'd look similar to this:
Do not get discouraged if the numbers aren't what you want right away. You could be one click or one form field too many. It's possible that your button isn't in the best location to catch the attention of your customers.
You wouldn't stop washing your hair if you didn't get all the dirt and grime out the first time would you? Wash. Rinse. Repeat.
If I were to place instructions on the back of a shampoo bottle for how to create a solid social media and internet marketing strategy they'd look similar to this:
- Plan. Think of all the details of your idea. Think of how you plan on getting them to your business through social media or other means. Then think of how to convert them into your bottom line.
- Apply. You now have an interactive strategy to attract customers and to buy your product. It's time to make each step simple but effective to convert.
- Measure. Now it's time to look at your conversion rates. Don't be discouraged if the traffic wasn't off the charts. Look at the ROI (Return On Investment). Was your conversion rate what you had hoped for?
- Repeat. You now have a picture on what your first plan was able to present to you. It's time to find ways to up the conversion, or if your conversion rate was more than satisfactory it's time to find ways to increase the traffic through.
Do not get discouraged if the numbers aren't what you want right away. You could be one click or one form field too many. It's possible that your button isn't in the best location to catch the attention of your customers.
You wouldn't stop washing your hair if you didn't get all the dirt and grime out the first time would you? Wash. Rinse. Repeat.
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