In Episode 8 of Interfuse, President & CEO of DK New Media, Douglas Karr, joins us to talk about the shift of "traditional" marketing toward a more interactive marketing strategy. We also take a deeper look into the social media community, Smaller Indiana, which helps make people and ideas in Indianapolis findable. One of the biggest reasons for its success is the ability to take online relationships to an offline environment through events for which people register online. The episode concludes with a look into the blogging strategy behind Douglas' Marketing Technology blog.
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