Web Based Strategy: Spreading joy in the holidays

Thursday, December 17, 2009 by Brandon Coppernoll
Social media...Christmas style!There's only a week between Christmas Eve and today, and everybody is finishing up their Christmas shopping, planning their breaks and starting to think about those neatly wrapped boxes under the tree. As a part of your Web based strategy, have you thanked your customers and business partners for doing business with you? Have you incorporated holiday wishes as a part of your email marketing strategy? Have you said "Merry Christmas" to your social media community?

Companies are becoming more transparent due to social media, email marketing and as they take on more and more of a personal role in their customers' lives. Your fans and followers on Facebook and Twitter are following you to keep in touch and learn more about your business. Make it a part of your social media strategy to wish everyone well this holiday season. Your followers would like to hear from you.

From everyone at Fusework Studios, have a happy and safe holiday season.

Comments for Web Based Strategy: Spreading joy in the holidays

Tuesday, January 5, 2010 by Cory Grassell:
I agree. Interactive marketing is often exactly the opposite -- not interactive at all. Companies need to be wary of hiding behind the cyber cloak, the Internet veil, and humanize their marketing. While social marketing makes it easy to monitor brand perception and respond to comments, customers want to know they are communicating with humans, not robots.

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