Social Media marketing is great, but how to you see results from your efforts?  More specifically, how do you effectively retain current customers through social media internet marketing?  This is a question that can be easily overlooked, but focusing on your existing customers by using internet marketing and social media efforts can be more beneficial than always going after new business.  So the question is, how do you do it? 

Here are a few ideas:

1.  Start with the Simple Things - Connect with your current clients on Facebook, Twitter and LinkedIn.  Check out their status updates and pics.  Leave some comments to show you have taken the time to stay up to date with what is important in their life.  If they have blogs check them out and leave some comments as well.  These little things will go a long way. 

2.  Ask Some Questions - What do you plan to get out of your social media community?  Are there any specific businesses that you are looking to get into?  If so, maybe I can introduce you through one of my LinkedIn connections.  You could even take it a step further and write them a recommendation.

3.  Offer Incentives - Create a VIP group on Facebook using a fan page where you can provide free information that will help their business.  Members of this group should receive special coupons and receive news about events or specials before the general public. 

Your client will have other connections within the social media community all pulling for their time and attention.  Take more than 2 seconds to send them an invite to be their "friend."  Take it to the next level an actually connect!