Today I had a thought in recent discussions about how much I should post to my blog in order to attract and retain customers. I was told, "More quality content equals more quality traffic!" I completely agree with this one, and I believe it can also apply to your main corporate site.
We've discussed before that your blog and social media community involvement really are "outposts" to your core "home base" which is typically your corporate site. You have a goal to drive traffic to your site which has specific goals an conversion points.
When considering your website strategy do not forget that content is the most important piece of the puzzle. Everyone wants a site to look fantastic and have dynamic qualities, but ultimately it's the content that will drive the quality traffic to you and your conversion goals. Here are some tips:
- Make content the focal point of the project;
- Don't sacrifice content for flashy;
- and make content as easily accessible as possible.
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