CAUTION: Do not embark upon large Internet marketing projects without laying a solid foundation.
How do I lay a sound foundation?
Sound Keyword Research
Keyword Research? What? Doesn't this only apply to Search Engine Optimization?
I know this may stun some of our readers, but whether you're embarking upon a search engine optimization project, a website redesign, a review of your website strategy, or just diving into social media and marketing, having an idea of what words and phrases your target audience will use to find you is paramount.
Think about it. In the traditional marketing world this is like conducting focus group testing. Conduct research to identify how the public will respond to your product, interact with your product, find your product, share your product with others and talk about your product.
So what are the first steps to effective keyword research?
How do I lay a sound foundation?
Sound Keyword Research
Keyword Research? What? Doesn't this only apply to Search Engine Optimization?
I know this may stun some of our readers, but whether you're embarking upon a search engine optimization project, a website redesign, a review of your website strategy, or just diving into social media and marketing, having an idea of what words and phrases your target audience will use to find you is paramount.
Think about it. In the traditional marketing world this is like conducting focus group testing. Conduct research to identify how the public will respond to your product, interact with your product, find your product, share your product with others and talk about your product.
So what are the first steps to effective keyword research?
- Find a good marketing firm that lives Search marketing. (Like Fusework)
- Brainstorm terms that you want your product, service or company to be known for
- Identify through which avenues people will learn about your product. (your web site, your blog, social media, print media, word of mouth, email marketing, press releases, etc...)
- Create a rough list.
- Using a keyword research tool (there are many!) refine the list pulling out the keywords that generate the highest level of traffic but have the smallest amount of competition.
- Refine the List
- Repeat steps until you're satisfied
- Incorporate keywords across all relevant media
- Track Results
- Repeat steps 4-9 on a regular basis or until you are satisfied with the results.
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