There's a lot of value in developing an on-line social media presence, but so many companies fail to connect the dots and the typical social media conversation often degrades into something like this....
Social Media Evangelist: ...so you should join Facebook, LinkedIn, Twitter, FriendFeed and Smaller Indiana!
social media n00b: But I don't understand, why?
Social Media Evangelist: Because that's what you have to do if you want to conduct a thorough social media strategy!
social media n00b: I sill don't get it.
Keep it simple - Social media is about developing the right relationships, and each relationship provides an opportunity for business. If you have friends, you already understand social media. Want to learn how to retain customers, consider social media optimization.
Mention a single specific platform - Rather than make it sound like you need to be in all places at the same time. I usually limit my advice to one specific technology. Depending on the situation, Blogging is the best way to start.
Reference relevant case studies - This point is self explanatory. If you need a case study, email, call, tweet @rocketchip, or connect with me on IndyLink, Smaller Indiana, Friend Feed or LinkedIn. I love to share!
Do you have a social media success story? Share it below, I'd love to hear about it.
Social Media Evangelist: ...so you should join Facebook, LinkedIn, Twitter, FriendFeed and Smaller Indiana!
social media n00b: But I don't understand, why?
Social Media Evangelist: Because that's what you have to do if you want to conduct a thorough social media strategy!
social media n00b: I sill don't get it.
Sadly, with so many "social media experts" out there (using the term loosely), Mr. Social Media n00b is still left scratching his head. Why? because at the end of the day, all of the social media buzz has just turned into background noise.
How has the value proposition of social media for business degrade into such a poorly communicated message? "Just do it!" wasn't enough to sell me when I was a chubby high school freshman, and it still isn't enough to sell me now that I'm a chubby 28 year old. So to combat this crowd mentality, here's how I break down the social media value proposition without sounding like a bunch of empty hype.
How has the value proposition of social media for business degrade into such a poorly communicated message? "Just do it!" wasn't enough to sell me when I was a chubby high school freshman, and it still isn't enough to sell me now that I'm a chubby 28 year old. So to combat this crowd mentality, here's how I break down the social media value proposition without sounding like a bunch of empty hype.
- Keep it simple
- Mention a single specific platform or tool
- Reference relevant case studies
Keep it simple - Social media is about developing the right relationships, and each relationship provides an opportunity for business. If you have friends, you already understand social media. Want to learn how to retain customers, consider social media optimization.
Mention a single specific platform - Rather than make it sound like you need to be in all places at the same time. I usually limit my advice to one specific technology. Depending on the situation, Blogging is the best way to start.
Reference relevant case studies - This point is self explanatory. If you need a case study, email, call, tweet @rocketchip, or connect with me on IndyLink, Smaller Indiana, Friend Feed or LinkedIn. I love to share!
Do you have a social media success story? Share it below, I'd love to hear about it.
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