Internet Marketing for CEO's

Bruce McClain - President of Fusework StudiosI must say I always love to give my opinion, especially about Internet Marketing and Social Media. So when my Director of Internet Marketing told me I needed to make time to blog, I was excited to add it to my calendar.

I have been running Web development companies for the last 8 years and working in the Website strategy industry for the last 12. I have seen the web go from a place with nothing but geeks (that would be me) to a social media nirvana.

Over the years I have learned a lot from my experience and now I use that knowlege daily to help explain internet marketing benefits to our customers. I also try to be as involved as I can in the social media community, and to promote social media in Indianapolis.

Subscribe to my blog and stay updated.  I'll share my unique perspective of the internet marketing industry, website strategy and social media marketing.

Sign Up Now - Muncie Lunch and Learn - March 5th

Wednesday, February 24, 2010 by Bruce McClain
Do you ever wonder about search engine optimization and how to improve your Web site's ranking? Have you heard about Pay-Per-Click campaigns, but are not sure how they work? Are you you unsure what people are talking about when they mention organic search? Well, join us next week at our Muncie office for an informative "Lunch and Learn."

After we have some lunch, I will try and answer all those questions for you plus many more. We will talk a little about Business Blogging, SEO, and how to incorporate winning search into your web based strategy. 

We have made it very easy to sign up. Just click on the link below, fill out a few questions and you are good to go. 

We look forward to seeing you next Friday, March 5 at the Rutter Communications building in Muncie from 11:30am-1:00pm.


Is Your Web Site Social?

Monday, February 22, 2010 by Bruce McClain
Last week, Gigaom.com posted an article titled, "Facebook Driving More Traffic Than Google," that I found very interesting. While there are many stipulations to their research, the fact remains more and more traffic is being generated by the "social web," and business need to adapt to this thought process.

Think about it. How many times each day do you log into Facebook or Twitter and see one of your friends or followers commenting on a story or sending out a link to something interesting? What do you do? You click on it because you want to check it out, too. After all, your friend thought it was important enough to share. This is all part of the social web.

As I look at analytics each day for my clients, I see the same reflection. Search traffic isn't necessarily down, but referral traffic is way up for almost every client. Where are these referrals coming from? In almost every case....social networks.

This is why it is so important to make your site social. Can visitors subscribe to a feed of your news? Do you have buttons that allow them to share your content on their social sites? Can they email interesting articles to friends or coworkers? These are just a few of the ways you can make your web site more social.

Now I am sure you found this blog post extremely interesting, so go ahead and click the "ShareThis" button below this post and share it with your friends.

Do You Have a Social Communications Strategy?

Wednesday, February 17, 2010 by Bruce McClain
I have one simple thought for today. If you are going to venture into the world of social media, whether it be Facebook, Twitter, or your flavor of choice, make sure you have a plan.

These days, almost everyone expects you to have a presence on these networks, but if you don't have a plan, it is worse than not being there at all.

I recently had dinner at a local restaurant. When the service didn't go as well as I would have liked, I decided to fill out the new "comment card" and post something on the restaurant's Facebook page. I was going to use Twitter, but unfortunately, they didn't have a Twitter account.

I made a simple post about my dissatisfaction and waited to get a response. I did eventually get one three days later. I am very happy with the end result, and the Manager did a wonderful job in making things up to me. He won a fan back by his phone call and email. 

In talking with him, he did reveal to me that he was struggling with social media and wasn't sure of the etiquette or how to respond to comments. This is my point. If you are not sure what to do or how to do it, hold off on getting started. Get some advice, make a plan, and then make the leap.

If I would not have been able to find this company on Facebook, I would have asked to speak with the Manager right then. He would have been able to solve the problem, and that would have been the end of it.

By opening his restaurant up to the social world, he is taking on the responsibility of managing that part of his business as well. He must react in a timely fashion and make sure he doesn't miss anything that is posted about his business.

If you are unsure of your strategy or the proper way to respond to customer interactions, let us know. We will be happy to help.

How To Use Social Media As A Customer Service Tool - Part Two

Thursday, February 11, 2010 by Bruce McClain
Last week, I wrote a post about the great customer service I received from General Motors. I was so impressed with the service that I forwarded the blog post on to my new friend at GM who had helped me with everything, and I thought that was the end of the experience. Little did I know, that was just the beginning.

Over the course of the next 24 hours, over 80 GM employees viewed my blog post (gotta love Google analytics), I gained 20 new followers on Twitter and had an interaction with GM's Director of Social Media and Digital Communications. I suddenly felt like I had a whole company that valued my business all from a simple Twitter post.

The next morning, I took my vehicle in for my appointment at the Chevy dealership. After a somewhat long wait, the service tech informed me that all my troubles were a result of severely worn tires. Could have been worse, I guess, but still a costly repair. After thinking about my options for a few minutes, I decided I would get a second quote before shelling out the money.

I went to my local tire store. I knew they wouldn't put the same quality of tires on my vehicle that the dealership was offering, but quite frankly, I was just trying to save some money. The quote was a couple hundred dollars cheaper, so I went ahead and had them make the tire change. I was off and running with a smooth driving car, and once again, I believed GM had done their job, and I probably wouldn't hear any more from them.

But, I was wrong again! That evening, I got a call from Thomas from the Executive Customer Service Staff at GM. To be honest, I didn't return his call right way. I just assumed it was a follow up to my appointment that morning. Little did I know GM was trying to go above and beyond yet again.

Early today, I finally had time to call Thomas back. He had been trying to get in touch with me before I bought new tires. Not because he wanted to tell me how great GM tires were, but because GM wanted to pay for two of them. He said even though tires really fell outside the warranty because of my miles (65k), I had been a loyal GM customer, and they wanted to help me out with some of the cost of the repair.

I started to kick myself at this point for not waiting. I thanked Thomas for the generous offer, but informed him I already purchased some tires that were cheaper at another store. Again, I figured that was it, after all, at this point, the customer service experience had far exceeded my expectations.

Without missing a beat, Thomas said he still wanted to help me out. He then proceed to offer me a GM Maintenance plan for free. Right now, I can't remember the name of this, but essentially they will cover all my maintenance costs (oil changes, tire rotations, etc.) for the next 30,000 miles.  I quickly accepted this offer and thanked Thomas once again.

From the moment I sent that tweet, GM has been looking out for me as a customer. This group of social media specialists has been empowered to make this kind of effort to make sure customers have great experiences. With all the talk about social media and the pros and the cons, this is a wonderful example of a huge, enormous company, interacting with one individual and making a difference to their business.

Did their effort work? Well, you are reading a blog post about it now, aren't you? I also will forward this link to my Twitter followers and Facebook friends. Plus, I told ten people personally since this all happened this morning. Now, this story is reaching over 1,000 people or more. This is why I believe social media works.

I know this probably isn't your typical story, and I definitely don't think everyone should post things on Twitter hoping to get something for free. But in this case, GM went above and beyond--all from a simple Twitter post.  Now they have a customer for life.

Listen to Your Followers, Friends and Fans

Thursday, February 4, 2010 by Bruce McClain
Listen to Your Twitter Followers, Facebook Friends and FansMost of us love to talk. We want to be stars or the center of attention. That is why we love Social Media. We love to tell people what we are doing and what is important to us. We also all believe that people actually care.

With that in mind as businesses, it gives us a fantastic opportunity, TO LISTEN. With all of these followers, friends and fans, we have access to a huge database of information, thoughts and ideas. Best of all, these thoughts come from people who are interested enough to have made the initial connection. 

We now have, at our fingertips, information that has never been available before. Instant updates as to when someone might be hungry or when someone is out shopping. We can know if someone is looking for a new car, or just ate at the restaurant we own. If we just take the time to listen, we can learn a lot.

After listening, we need to act, of course. Thank the customers for their business, send them a link to a car you sell, or invite them to your next function to get to know them better.

There are many tools out there that make the listening easier and can help you interact better, but the main point is to listen. Social media is a very powerful tool, but sometimes we use it incorrectly. Try changing your approach--Talk less and listen more. It will pay you dividends.


How To Use Social Media As A Customer Service Tool

Tuesday, February 2, 2010 by Bruce McClain
Social media and customer serviceLast night I experienced the power of social media first hand, and it came from a very unlikely source, General Motors. Yes, that's right. The company that just months ago was working through a bankruptcy is now using social media to improve their customer service.

Here is what happened. Yesterday my service stabilitrak light came on in my Trailblazer. Since I am not a car expert, I had no idea what this meant. I called my local Chevy dealership and made an appointment to get it looked at, but from that point, a huge knot began to grow in my stomach.

What kind of cost would I be looking at? Would this be under warranty? Is this a big deal?

With all these questions in mind, I headed to the fountain of information, Twitter. I posted a simple message asking my followers if they had ever had this problem and would it be expensive. I used the # tag when mentioning Chevy, hoping to get multiple opinions. 

Within 5 minutes of my tweet, I received a Direct message from @GMCustomerSvc asking me to direct message him with more info, so he could help me. I was amazed, not only with the speed of this reply, but also that he offered to help me.

Over the next few minutes we exchanged tweets, but we soon found it cumbersome to limit our messages to Twitter's 140 character limit. That is when my new GM buddy asked me to switch our conversation to Facebook. He sent me a friend request, and within seconds, we were chatting away about my situation.

At the end of the evening, Jared the GM Twitter Specialist had confirmed my appointment, assigned me a follow up case number and verified that the Stabilitrak was not under warranty. As much as that news disappointed me, I was happy at the service I had received.

This whole episode really illustrates the power of Twitter and the way social media can be used to improve your customer service. Instead of me going to my appointment today already worried and dreading the wait, I was armed with information, comforted that someone cared and confident that I would get good service.

How can you use social media to improve your business? Can you interact with customers through social media? Click here to schedule a planning session with one of our experts. We can help you create and execute your plan.

HOW TO GAIN TWITTER FOLLOWERS - DON'T GIVE AWAY A TV

Thursday, December 17, 2009 by Bruce McClain

We are two weeks into my social media experiment on how to gain twitter followers, and it appears as though I will not make my goal of being one of the top 10 most followed people in Indianapolis. In fact, I have only added about 30 followers since my announcement. 

What can we learn from the social media community with this project? Well, I anticipated some of my followers would be excited about the opportunity to win a TV and tell their friends to follow me. This would then snowball and in short order I would have thousands of followers. 

Do I think this strategy could ever work? Yes, I believe if you had other methods of advertising the contest, it could be a hit. Also, if I were giving away a huge prize like a new car, I am sure word would travel faster and maybe get my desired outcome.

I believe though what the real message so far is, social networks are all about relationships. They are about one on one interaction and genuine, sincere conversations. This is how to gain Twitter followers.

Sure you can buy more followers, but are these of any value to what you are trying to achieve with your social media presence? Probably not. 

The bottom line is...don't rush to build your followers. Take your time, have genuine conversations and build a following that matters.

I will continue to monitor my experiement until January 3rd as promised, and I will post the results at that time.  But as of today, I am the 75th most followed person in Indianapolis.

WHAT WOULD YOU DO FOR A TWITTER FOLLOWER? WIN A SAMSUNG 32" HDTV! Part 2

Monday, December 7, 2009 by Bruce McClain
It has been 5 days since I announced my goal of becoming one of Indy's 10 most followed on the social networking site, Twitter. At this point, my mission is not playing out as I had planned. I have gained 15 followers, but that is about my average anyway. I don't believe these followers are happening as a result of my contest.

If, on January 3rd, I am in the top 10 on wefollow.com for Indy Twitter accounts, I will give away a brand new 32" HDTV to one of my followers. I had hoped that was a big enough prize to get people involved. At this point, it hasn't taken off. 

I have tweeted about this once a day on my twitter account. I don't want to be too pushy and my goal has always been to provide quality content about the Internet marketing industry on my Twitter account.

This week, I am going to ask for a little more participation from my current followers and see if this makes a difference. This whole thing is an experiment to see what happens when people or businesses offer prizes for followers. 

If you want to see what happens, please continue to follow our blog, and of course, you can always follow me @brucemcclain.

What Would You Do for a Twitter Follower? Win a Samsung 32" HDTV!

Wednesday, December 2, 2009 by Bruce McClain
Remember the old slogan, "What would you do for a Klondike Bar?" Well, I started thinking it ought to apply to social media. I have seen people offering all sorts of things to get followers, friends, fans and pals on their social networks.

I have seen several people offering to shave their heads. Jason Calacanis offered a MacBook Air if he were to get the number one spot on Twitter, and of course, we all know about the Ashton Kutcher/CNN battle of a year ago.

I have decided to do an experiment with the social media world in Indianapolis and see if this practice works. My general impression is that yes, I will add more users. However, I wonder if they will be legitimate followers or people following just for the contest? Will they quit following me after the contest, or will they enjoy my tweets and continue to follow? These are the questions I want to answer as I begin my quest to become one of the 10 most followed people in Indianapolis.

Now for the contest guidelines:
  1. I will use the website, wefollow.com, as my measuring tool. (There may be better ones out there, but Kevin Rose helped develop this one.)
     
  2. I will set a deadline of one month. This will be January 3rd.
     
  3. If I am in the Top 10 most followed people in Indianapolis, I will give away a prize. Currently, I would need around 5,000 followers to make the top 10.
     
  4. On January 3, I will pick a winner randomly from my followers.
     
  5. I will tweet the winner's name from my Twitter account.
     
  6. They will have two hours to tweet me back.
     
  7. If there is no response after two hours, I will pick another winner until someone claims the prize.
     
  8. You do not need to live in Indianapolis or Indiana to win. I am just going to use that a measuring stick.
     
  9. Now, for the big giveaway...if all this happens, the winner will receive a:
Samsung 32" Flat Screen HDTV

Samsung 32" Flat Screen HDTV

It is that simple. All you have to do is follow me on Twitter, and you can win a TV. How simple is that? Let the contest begin. By the way, my Twitter handle is @brucemcclain. Stay tuned for updates and for the results of the experiment!

It's 4PM...Do You Know Where Your Domain Name Is?

Monday, November 23, 2009 by Bruce McClain
Do you know who owns your domain name? It's a simple question and usually very easy to find the answer to. Surprisingly, in a lot of cases, your web development company owns your domain name. This isn't really a problem unless your web company was owned by a high school friend of your son's who graduated and moved to the Antartic. 

Why is this important? Well each and every year you are required to pay a fee to use your domain name. Of course, you can prepay for years ahead of time (which, by the way, can help SEO). However in almost all case we see, the domain has been set up to renew each year.

What happens if you don't pay? You can lose control of your domain name. You know that name you have printed on every business card, piece of paper, billboard, and vehicle. The domain name you have spent perhaps tens of thousands of dollars marketing to make sure people remember. 

Please, please, please find out today who owns your domain name and how can you get control of it. If you are with a reputiable web company you probalby don't have anything to worry about, but it is still good to know. 

What else should you ask:
  1. What service was used to register your domain?
  2. When does your domain name registration expire?
  3. Is your registration set to auto renew?
  4. How often does it renew (every year, 2 years, 5 years, etc.)?
  5. How can you access my domain name at the registrar? (What is your username and password?)
  6. Who is listed as the registrant, the technical contact, and the administrative contact? (These can all be different, so make sure you are comfortable with it.)
If you can't find the answers, you can use the website, http://www.domaintools.com/, to help with your search, or of course you can contact us, and we will be happy to help.

Indianapolis Internet Marketing and Social Media Lunch

Friday, November 6, 2009 by Bruce McClain

Introducing the Fusework Studios "Lunch and Learn" 

@ Scotty's Brewhouse!  




Want to learn more about Internet marketing? Do you have burning questions about how to use social media tools effectively for your business?  If so, join us for some great food and a short presentation.  


I will start off with an overview of Internet marketing, discussing the importance of strategy in your marketing objectives. I'll cover a range of tools and tips in social media, blogging, and much more.  The owner of Scotty's Brewhouse, Scott Wise, will then share how his use of social media has changed the way he runs his business....for the better!


Feel free to bring along a friend or two and spend your lunch break learning information that you can't afford not to know!  We promise you'll leave with a new found knowledge of what Internet marketing can do for your bottom line.


Your ticket price includes your lunch at Scotty's Brewhouse!



Web Development - The Forgotten Focus

Thursday, November 5, 2009 by Bruce McClain
With all the talk these days about social media here in Indianapolis, web development often has become the forgotten focus. I go to conferences or seminars, and all I hear about is social media marketing and the social media community.

I agree that this is an emerging trend. I agree that it is here to stay in one form on another, but while everyone's focus has been distracted by the "shiny new coin," companies have been forgetting about web development and their web based strategy.

I always like to use the example with my clients of the grocery store. Grocery store chains spend millions of dollars researching where to place each and every item. They have a plan when a customer walks in the doors. They know exactly how they want you to walk through their aisles. Do you think it is a coincidence that the milk is always in the back of the store? Of course not. The strategists want you to walk past all the other more profitable merchandise before you can get your milk. This whole process has become a science. Sure they run ads in the paper, on TV, and with their Web marketing, but when they finally get you to their store, they have a plan.

This is the type of thought that should go into your web development and strategy. What do you want your customers to do when they reach your site? What makes you money? What do you want your visitors to make sure to do before they can get their "milk?"

Social Media is fun. It is the big thing right now, but please don't forget what your business is really all about. Use these other tools to drive traffic to your site, but don't forget about what you want them to do when they get there.


Pay Attention: Using Social Media for a Personal Touch

Monday, November 2, 2009 by Bruce McClain
In this world of social media, communication can become very impersonal. Instead of picking up the phone, you can just send a message on Facebook saying, "Hi." Rather than taking the time to let someone personally know your exciting news, you can just post it on Twitter and let all your followers know at once.

However, as impersonal as social media allows you to be, it can also be your greatest tool for connecting with your clients in a one on one way. If you just take the time to pay attention to various social media tools right in front of you, you can find out when someone's birthday is. You can learn what books they like to read or even what motivates them at work.

Never before have we had such a database of information about our clients available at our fingertips! Yet most of the time, I see clients using their Facebook or Twitter accounts to bombard their followers with marketing messages about what they are doing. (I won't lie. I have been guilty of this as well.)

Why not take a minute to listen to your followers or friends and make it personal again? Send them a card when Facebook tells you their birthday is approaching. Take them to lunch at a place that serves their favorite food. Give them a call when you see their son won the championship game. All this information can be found if you are paying attention to your social media tools.

Personal relationships drive business. Use your social media tools to complement your customer interactions. Simply take a moment to make communication personal again.

Commitment Is Key to Internet Marketing Success

Friday, October 23, 2009 by Bruce McClain
I had the good fortune this week to attend the 2009 Masters of Business Online conference in Indianapolis, Indiana. This event is hosted by one of our peers in the industry, Evereffect. The President of Evereffect, Jim Brown, did a tremendous job of scheduling outstanding speakers and visionaries from the Indianapolis area to speak. If you haven't attended MBO in the past, make sure to do so next year.

Over the course of the day, I watched a great presentation from the CEO of Brandswag, Kyle Lacy, on the importance of social media. I had the opportunity to hear Jon DiGregory, Founding Partner of Cantaloupe, talk about video production and how it is evolving for the web. Another particularly interesting presentation was from the Founder of Slingshot SEO, Jeremy Dearringer, on how creating inbound links to your site is so important to your search ranking.

While each presentation during the day was about a different area, all of them had one particular theme that stood out time and time again...COMMITMENT.

You see, when you talk about organic search engine optimization, social media marketing or your overall Internet marketing strategy, one thing is always consistent; you need commitment.

I have blogged about this in the past. We have witnessed this over and over again with our clients. The more they commit, the better success they have. We can create the best Internet marketing plan for you, but if you don't commit to it, you will ultimately limit your own success.

If you think about this scenario, it is the same with so many things in life. Take for instance, weight loss. You can hire the best trainer to create a fantastic workout plan for you, however if you don't commit to the program, you will have little chance for success.

Even though each of my fellow Internet marketers had their own stories and products, each of them continually preached about one ever important thing...commitment.

Before you are ready to dive into your next web project make sure you ask yourself one important question.

Are you ready to commit?


Get Back to Basics - Social Media Advertising Works When You Have a Great Product

Thursday, October 15, 2009 by Bruce McClain
I was on Facebook yesterday evening and came across the Ruby Tuesday fan page. On it, I found a coupon for their new Sunday Brunch. The coupon is "Buy One Brunch, Get One FREE." 

I have already enjoyed their brunch two times since they introduced it, so I immediately printed out the coupon!  Then, I promptly shared this link with all my Facebook friends.

Why did I print off the coupon? Why did I share it with my friends? Was it because of Social Media advertising? Yes, that was part of it. Was it because of Ruby Tuesday's Web business strategy? Of course, that was part of it as well. However, the #1 reason I reacted the way I did was because of the product. I LOVE THEIR BRUNCH.

You see, you can hire companies like Fusework Studios. We can help you create a fantastic Internet Marketing Strategy. We can help you with Email Marketing, Pay Per Click Advertising and the works. You can do every single thing right on the Internet Marketing front, but if your product is lacking, you will fail every single time.

Get back to basics. Make sure your product is the best in the business. Once that's done, execute your overall marketing plan, and enjoy your success! 

Then, kick back with me and enjoy a free brunch.

Web Build Day 2009

Friday, October 2, 2009 by Bruce McClain
Everyday I look at our site and wish it were more up to date. I want to see examples of our fantastic current work. I want to talk about social media and Internet marketing more. We do a great job of updating our blog and our news sections, but I want our overall web strategy to be a reflection of where we are as a company. But alas, just as the cobbler's child, we never get new shoes.

That is why the whole team is coming in over the weekend and completely revamping our entire web presence. We have spent a few hours this week laying out our Website strategy. We have made sure to come up with keywords for the best search engine optimization. We have prepped all our social network properties, to be ready for this update.

Tomorrow at 8am, we will begin this process. We will be tweeting updates and posting the latest on Facebook, if you would like to follow. We are also shooting a video that will illustrate the process of developing a successful Web business strategy. Once this is complete we will post in in all the usual places.

I hope everyone has a great weekend. I know we will here at Fusework Studios.

Top Ten Ways You Know It's Time to Redo Your Web Site

Thursday, October 1, 2009 by Bruce McClain
I get asked all the time, "How do I know when it's time to redo my web site?"  This is a very good question, and it differs for everyone. I did, however, put together a Top Ten list of when you know for sure it is time to make some changes. Enjoy.

Top Ten Ways You Know It's Time to Redo Your Web Site

10.) Your home page has so much copy visitors’ scroll wheels break before they reach the bottom.

9.) You seem to have titled every page with the clever, search engine friendly word, “Untitled.”

8.) You currently have more than one animated .Gif on your site. Wait a minute; make that if you currently have ANY animated .Gifs on your site.

7.) You are using the new cool technology called, “Frames.”

6.) You decided it would be best to just upload all your pictures at the original 300 dpi setting.

5.) You are using comic sans, as your cool, hip font.

4.) You have a midi file of “I Gotta Feeling" by the Black Eyed Peas playing the entire time anyone is on your site.

3.) Your page background is a giant repeating image that makes visitors go into a seizure if they stare to long.

2.) When measuring your analytics, you immediately go to the hit counter on your home page.

1.) You have the "Best Viewed on Netscape 3” badge prominently displayed on your site.


One Thing Is Constant - Things Will Change Tomorrow

Tuesday, September 22, 2009 by Bruce McClain
When I started in this business over 12 years ago, I learned one thing very quickly. The cool new thing today will be a thing of the past tomorrow.

Think about it. Back in the day, Netscape was the web's only real browser, and it was a few years before a search engine named Yahoo dominated the web. Most people connected to the World Wide Web through a little company called AOL. Remember all those free disks?

I recall actually having heated debates with my tech friends about how AOL would become the most powerful company in the world. (I know, sounds like a nerdy conversation, right?) However, look how things changed.

Over the years, technology has evolved and become better and more complex, but the one thing that has remained constant is that things continue to change faster and faster when it pertains to the Internet.  This includes the world of web marketing.

As you plan a web based strategy for your company, keep this in mind. Right now, there are boutique businesses popping up everywhere telling you to tweet, tweet, tweet. There are frequent seminars on how to run your business by just being "social."

Be very careful when you partner with a company who has one particular area they specialize in, because they will have a very short life span.

A great example are the new crop of Social Media Advertising companies that are coming on the scene. Do I believe social media works? Yes, but I also know this area will change faster than the speed of sound. We have already seen it. Myspace has given way to Facebook; Jaiku has given way to Twitter. These two will give way to the next big things, and so on and so on.

Mark my words, when I write a blog post two years from today, Facebook and Twitter will be on their way down the technology cycle. How do I know this? That is the way technology works, especially on the Internet. 

Do you need a web based strategy? Of course you do. Do you need to be involved with social media? Absolutely. However, I would encourage you to look for an Internet partner who understands marketing in general and doesn't just specialize in one particular "hot trend."

The Internet is here to stay and your Internet strategy needs to be the biggest part of your marketing budget.  However, it will continue to evolve and change and do it faster and faster. Make sure to spread out your efforts and your web based strategy. Make sure you don't only get caught up in just one social media outlet right now, because one thing is for sure....

The next big marketing trend on the Internet hasn't even been thought of yet.

Have Dinner on Us!

Thursday, September 17, 2009 by Bruce McClain
At Fusework Studios, we are so excited about what we do, and we want to share it with everyone! We know your time is valuable, and you may think you don't need the Internet marketing benefits we can provide.

However, we believe that every company needs a Website strategy and that Social Media advertising is here to stay. Therefore, we want to share our message with you. We promise it will be painlessl, and if you take a few moments to click on our big huge banner ad at the top of the page, we will give you a $50 gift card just for listening!

And if you act now, I will also throw in a Shamwow....no just kidding. If you have been reading our blog and thinking, "I could use some advice on how to retain customers with my web presence," or "I know I need to create an interactive strategy," now is the time to act.

Click on the ad, give us a little info, allow us to give you some strategic advice, and then have dinner on us. What a deal!