Fusework Studios Launches Web Site for IU Kokomo

Thursday, January 21, 2010 by Nellie Stout

Original article by Indiana University Kokomo: http://www.iuk.edu/news/?naid=19&ncid=.

Kokomo, Ind. - Indiana University Kokomo has launched a new and improved Web site, www.iuk.edu, featuring easier navigation, online video, vibrant flash images, and socia media integration.

"The new site will allow us to share IU Kokomo in a more engaging and dynamic way. It brings with it a content management system that allows us to better manage updates and changes, as well as the ability to implement analytics that measure site usage and give us the tools to make constant improvements that better serve our users," said Katrina Janes, director of the Office of Communications and Marketing at IU Kokomo. "The redesign and launch of a new university Web site is a huge undertaking, and we are very excited to unveil this new Web presence to the students, campus and community that we serve."

The site, developed by Indianapolis-based Fusework Studios, provides easier navigation for the user, improved search functions, and a consistent look, design, and feel. The first step in the redesign was an audit of the old Web site that included an evaluation of its strengths and weaknesses. This evaluation enforced the need for IU Kokomo to clearly indentify and match target audiences with specific marketing objectives, as well as the need to transform the site from a static information source to a dynamic and engaging marketing tool.

This direction is supported by a recent TeensTALK®survey of high school sophomores which found that 74 percent of the respondents conducted general college research on the Web, and 67 percent visited a specific college Web site. It is clear that higher education institutions are positioning their Web sites as a primary marketing tool and relying more on electronic communication tools. The average Web user today is highly skilled and able to communicate through many technological formats, from text messaging to IM to Twitter. This is particularly true for prospective and current college students.

"This was a huge project and encompassed two years from vendor selection to launch. Every unit on campus participated," said Paul Nowak, vice chancellor for external relations. "A special recognition is due to our marketing and IT departments, and especially Rudy Kizer, our campus Web manager, and Katrina Janes."

Indiana University Kokomo serves a seven county, primary service area in north central Indiana. The campus offers more than 40 academic programs including four graduate degrees.
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Fusework Studios provides service in Business Blogging, IT Services, SEO Indianapolis, Indiana Website Design, Indiana Website Development, Web Based Strategy, Social Media Marketing, Indiana Video Production, Email Marketing Strategy, Corporate Blog, Internet Marketing Indianapolis, and much more.
 

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Six degrees of separation rules no longer apply

Friday, May 1, 2009 by Brandon Coppernoll
I had an interesting experience that I detailed in my personal blog, Brandon's Big Ideas, which again got my brain going. It's sort of funny how an experience can spawn so many thoughts and different ideas, and I chose to write this post here and apply it with a business approach.

Six degrees of separationI thought about the six degrees of separation theory, and I'm feeling as though those rules are no longer applying in today's business world. When adopting a social media and marketing plan, you must realize that it only takes one click or one search to find you. Everything you do online as a business or brand is going to be under close scrutiny. If you look at it from another angle you will see that the same can happen for you to find your customer.

For instance, you can utilize the services of Twitter Search to find your ideal customers while they are searching for their ideal provider. I recently did a search for internet marketing Indianapolis and found many individuals who read a recent blog by Fusework Studios and tweeted what they found. Are any of these individuals potential clients? Maybe not. Do they know someone that could use our services? There is a definite possibility. Through one search and one blog post we opened the door to several potential customers that we may have never known existed.

I wonder how many degrees of separation really do exist anymore with the way social media has impacted our lives and businesses. I challenge you to do a search on Twitter Search today to find out if there is someone out there your business can help right now.
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Internet Marketing Indianapolis

Tuesday, April 28, 2009 by Chip McComb
Indianapolis is a hotbed of Internet marketing activity.  Consider the following.
  • Exact Target, one of the world's leading email marketing firms is headquartered in downtown Indianapolis.
  • Compendium Blogware, business blogging SaaS provider also has it's HQ downtown.
  • The Indianapolis Chamber of commerce is leading the way among other chambers by diving into social media through the creation of indylink.com an exclusive niche social community for it's members.
  • Niche social media community, Smaller Indiana is a thriving hotbed of Indianapolis based Internet marketing experts.

I say this in response to a question posed to me recently by a client.   She said... "Do you think that going with a social media agency, or search engine optimization firm on the east/west coast would be a wise choice?"

My response: Contrary to popular belief, you don't have to hire a New York, Boston, LA or Seattle based marketing house to see solid Internet marketing results.  Don't go with a firm just because they have an address on the coast.  Sure, there are a lot of great thought leaders who have made the NYC or the Emerald City their HQ, but the vast majority of firms are on exactly the same footing as the rest of us. 

They have access to the same information and tools that the internet marketers in Indianapolis do.  When you're searching for an Internet marketing agency, social media marketing company, or search engine optimization firm, hire based upon a solid history of results and excellent client service.


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Enjoy Internet Marketing Benefits

Tuesday, April 28, 2009 by Derek McClain
There are many Internet marketing benefits that play into your complete Internet marketing strategy.  I would like to touch on just one of these benefits today - longevity of your efforts. 

Unlike a television or radio ad campaign, most Internet marketing efforts do not "turn off" or disappear without you or your business deleting your efforts.  Here is an example:

Months ago, Fusework Studios decided we were going to target the search term Internet Marketing Indianapolis and make it our goal to be placed in the top Google results for this particular phrase.  This goal was accomplished through hard work and we soon became the top search result, a position which we still maintain.  Once we attained this position, we have not had to do a whole lot of maintenance to continue to hold the top spot.  Simply put - our efforts that were done months ago continue to pay off today.

This same philosophy is true for a number of results that show up in Google searches each and every day.  Many of the top results are from efforts that were made some time ago.  Now this is not to say that updated, fresh content will not eventually take over these spots, because eventually it may.  But this post is rather intended to spark thoughts about the long term benefits on the efforts you are making now will continue to pay dividends later.  While it may take some time up front, if done appropriately- you will enjoy Internet marketing benefits for days, weeks, months and even years to come. 

Indianapolis-Internet-Marketing-Fusework-Studios
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