The lesson I've learned on how to retain customers through blogging is to keep producing relevant content to your corporation and to your readers. A corporate blog is your opportunity to interact with your customer and enhance your image while delivering the message on what your company is about. It is also increasingly one of the best wasy to win new clients through search.
At times this year I'll admit I haven't been the best at keeping up with writing in my personal blog. There was about a three month span that I just didn't write more than once a week. Most of the time they were simple posts that had little relevancy to each other and being so far spaced out the blog itself was not seeing very much traffic.
Since mid-August I realized what I was doing and decided to take it upon myself to write daily. There are some major trends that I'm seeing which I find quite interesting and can easily be applied to corporate blogging.
At times this year I'll admit I haven't been the best at keeping up with writing in my personal blog. There was about a three month span that I just didn't write more than once a week. Most of the time they were simple posts that had little relevancy to each other and being so far spaced out the blog itself was not seeing very much traffic.
Since mid-August I realized what I was doing and decided to take it upon myself to write daily. There are some major trends that I'm seeing which I find quite interesting and can easily be applied to corporate blogging.- In two days this week I have seen the same amount of traffic I saw over a two week span in July;
- I've seen more comments this month than I saw three months combined;
- Not only am I retaining my returning readers, but I am also attracting some new traffic.
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