Online video is just in the infancy stages of tracking analytics and encouraging conversion, but YouTube just took the progress a step further with the addition of their new video tools for nonprofit organizations. Fusework Studios has probably done more Indiana video production work for nonprofits than any other corporate video production agency in the State of Indiana. Nearly all of our nonprofit clients want to share those videos on their website, so even little steps towards improving engagement, conversions and donations are a big deal to us.

YouTube has a nonprofits division that has been introducing extra features just for not-for-profit organizations. If you are a 503C you can sign up for the YouTube Nonprofit Video service here. The first new tool may not seem life changing for your nonprofit organization, but if you have ever been stuck with a stupid expression on your face (as the thumbnail for a video), you should be interested. Instead of only being able to use select screen shots that YouTube picks for you, you can now upload your own image to use as the video thumbnail. No more half closed eyes, awkward title screens or goofy smiles!

The second YouTube video tool is what inspired this blog post for nonprofit Indiana video production. YouTube recently announced annotation tools for all YouTube users. You can display notes and pop-ups anywhere in a video. Fortunately for our Indiana nonprofit clients, they also have the ability to link to specific URLs outside of YouTube! This is huge for videos that could link to landing pages, donation pages and event pages for optimal conversion. Now you can link a "donate now" graphic at the end of your video to the donation page on your website. If you would like to update your current online videos to increase conversion, or produce a new on-line video for your Indiana nonprofit organization . . . we're up on the latest technology to allow you to do just that.