Internet Marketing Indiana has to be one of my favorite keyword phrases ever. We just added it to our corporate blog yesterday, and with zero content, we are already ranking fourth on the first page of Google for "Internet Marketing Indiana." Of course, that high search engine ranking won't last for long without good quality content. When writing content and blog posts to target a keyword phrase, there are several steps you can take for search engine optimization purposes.
- Begin the title of the article with the keyword phrase. The keyword should have a headline tag if the website is set up correctly.
- Begin the article with the keyword phrase and use it again in the first paragraph if you can get away with it.
- The keyword should also appear as the title of the web page by using the <title> meta tag. Your company name should be listed after the keyword phrase.
- Although Yahoo is supposedly the only search engine paying attention, it is still a good idea to use the keyword phrase in your description and keyword meta tags.
- Highlighting the keyword in bold can help improve search engine optimization.
- Insert an image into the article with a keyword rich file name, alt tag and description.








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