After we have some lunch, I will try and answer all those questions for you plus many more. We will talk a little about Business Blogging, SEO, and how to incorporate winning search into your web based strategy. 

We have made it very easy to sign up. Just click on the link below, fill out a few questions and you are good to go. 

We look forward to seeing you next Friday, March 5 at the Rutter Communications building in Muncie from 11:30am-1:00pm.

In Episode 7 of Interfuse, we take a closer look at PPC search marketing.  What exactly is pay per click advertising?  How is it different from non-paid or organic search results?  These are just a couple or the basic questions answered in this video.  We also take a top level look at PPC search marketing strategy by focusing on some of the criteria that determine how well your keywords and ads perform. 

Check out the video below and contact us for more information on implementing a solid PPC search marketing plan. 

If you are new to Pay-Per-Click (PPC) and using Google AdWords for the first time, you may be wondering where you should start.  Remember one thing when working with PPC search marketing - less is more. 

This was a great takeaway point from Jim Brown's presentation at the 2009 Masters of Business Online conference in Indianapolis, Indiana.  Jim Brown is the President of Evereffect, an interactive marketing company located in Noblesville that focuses on PPC campaigns.  He had many great tips to share, but it all came back to the theme "less is more."

It can be so easy to start your PPC search marketing campaign with thousands of keywords in each AdGroup.  Google is constantly wanting to make keyword recommendations to increase your spend, but in the meantime, it often causes you to lose track of things.  Large lists of keywords are hard to manage and usually result in spending more money on words that are not profitable.  

If you are new to PPC search marketing, consider starting your AdGroups off with one keyword string each.  That's right.  Pick one keyword string and build your campaign from that.  Do your keyword research and find one keyword that makes sense for a profitable area of your business.  Typically, this will not be just a single word as creating a keyword string usually results in a highly targeted, conversion friendly string.  An example of a targeted keyword string is "PPC search marketing in Indianapolis." 

Many variables will control the sucess of your Google AdWords campaign, such as budget, scheduling and a solid landing page.  Do not drown yourself in keywords too early, or you will likely lose focus on what will actually determine your campaign's success.  Remember Jim Brown's philosophy - less is more. 

When looking for a company to help with Internet marketing in Indiana, you will likely have a long list from which to choose.  Some will tell you it's all about social media optimization, and others will say spend your money on Pay Per Click (PPC) search marketing.  Some will stress the importance of an email marketing strategy, while others will say it is all about having a business blogging strategy.  At times, it can probably get downright confusing.  Well, let me add just a bit more confusion and tell you that all of them are right!

You see, it is not just ONE of these things that leads to successful Internet marketing in Indiana.  It is a combination of all!  This is why finding a true Internet marketing agency in Indiana is so important. 

An Internet marketing agency can provide stratgies for all of these services.  They have either taken the time to develop this part of their business in house, or they have built partnerships with other agencies that specialize in a paticular area.  Either way, the ultimate goal is providing YOU (the consumer) with the best solution from the people with the most experience and success.  It is only then that you will enjoy ALL of the Internet marketing benefits that will help your company grow.

At Fusework Studios, we stress the importance of developing this complete Internet marketing strategy for you because we know that it's not all about ONE thing.  It's all about understanding your business and providing you with a package of Internet marketing services that will allow you to see the best end results. 

So the next time you are confused and everyone is telling you all about the latest trend, find a complete Internet marketing company in Indiana and enjoy all of the Internet marketing benefits you deserve!

I was on Facebook yesterday evening and came across the Ruby Tuesday fan page. On it, I found a coupon for their new Sunday Brunch. The coupon is "Buy One Brunch, Get One FREE." 

I have already enjoyed their brunch two times since they introduced it, so I immediately printed out the coupon!  Then, I promptly shared this link with all my Facebook friends.

Why did I print off the coupon? Why did I share it with my friends? Was it because of Social Media advertising? Yes, that was part of it. Was it because of Ruby Tuesday's Web business strategy? Of course, that was part of it as well. However, the #1 reason I reacted the way I did was because of the product. I LOVE THEIR BRUNCH.

You see, you can hire companies like Fusework Studios. We can help you create a fantastic Internet Marketing Strategy. We can help you with Email Marketing, Pay Per Click Advertising and the works. You can do every single thing right on the Internet Marketing front, but if your product is lacking, you will fail every single time.

Get back to basics. Make sure your product is the best in the business. Once that's done, execute your overall marketing plan, and enjoy your success! 

Then, kick back with me and enjoy a free brunch.

There are many business out there spending thousands and thousands of dollars on pay per click campaigns and Search Engine Optimization. Do these methods work, of course they do. Google wouldn't be worth billions if their pay per click methods didn't work. There are also many search engine optimization companies who do a great job and definitely help with your Website strategy of driving traffic to your site.

I am here to tell you there is another solution. It will take a little more work on your part, but it will cost you significantly less and I believe that it will deliver better results. This magic solution is something that has been around for years. It is the practice of blogging.

I have seen companies hire web consultants, social media agencies, and every other specialty out there and not have the results that a simple blog post can bring. Why do you think I try and blog each and every day. Sure I want to connect with you, the reader. I also want to educate potential customers to the many possibilities of Internet Marketing, but I also want you to find Fusework Studios when you search for Indianapolis Search Engine Marketing. 

That is why my team blogs each and every day. You see when you blog you create new fresh content for your Website. Who just happens to love new and fresh content? Yep you guessed it, our good friends at Google.

When most companies launch their new Website is is fantastic. It has fresh content, it looks great and is easy to use, but what happens over time. Employees leave, new products are introduced, but the site never changes. It started out with 15 pages of information for Google to index, but those 15 pages haven't changed for years, so why should the search engines care.

That's where blogging comes in. Every post is a new page for Google to index, it's new fresh content, and it gets rewarded. At Fusework Studios we use an even more advanced strategy that allows each post to become even more effective. Any way you choose to approach it, blogging can dramatically change your search engine placement and success.

Is it for everyone? Absolutely not. You have to make an effort. You have to make time to type a new post; to be creative and to care about your web business strategy. However, if you are willing to take this leap, you can win search at a fraction of the cost of other solutions.

Search Engine Optimization, Social Media Advertising, Blogging, Pay Per Click, Interactive Strategy, Email Marketing, the list can go on and on. These days it seems everyone has a new area of expertise for generating traffic to your site, or your social networks.

While I believe in almost all of these Internet Marketing Strategies, I often wonder when do we talk about your Corporate Internet Marketing, or you Social Media Strategy, why do so many Internet Marketing companies fail to talk about the most important piece to the puzzle, CONVERSION.

Sure I can drive thousands of visitors to your site. I have used Google's pay per click service with great success. I have seen companies drive a 100,000 visitors a month to their site using this service. I worked with one company in particular who would spend over $40,000 per month, just to generate traffic. Believe me, it does work.

However, when I asked this company the percentage of visitors they converted on their marketing objective they had no idea. After further review, we discovered it was less than 1%. I may not be a rocket scientist, but that seems like a waste of money. What about CONVERSION?

I now see all these companies who claim they are a Social Media Agency. I even saw a proposal that promised to increase the number of fans a company had on Facebook, and to increase their Twitter followers. Again, this is not a bad thing, but what about CONVERSION?

You need to have a Web Business Strategy for how you are going to convert your traffic to be customers or clients. You need to give them multiple opportunities to execute your objective, and you need to make it so straightforward your visitors have no doubt what you want them to do on your site.

As you make your plan, think about the typical grocery store. Where do they put all of everyday items like milk, eggs, meat, etc? Yep, you are correct in the back of the store. Do you think they have a strategy behind that. Absolutely. They are trying to convert their business objective, and to get you to purchase, look at, smell, and sample, other items on your way to the things you really need. They are all about CONVERSION.

As you look at this blog post you may notice small buttons, or self promotional ads all over the page. Do you thing that we just put them there for design purposes? Absolutely not, we have an objective in mind. We blog to get you to our site. We want to get you to our site to tell you more about Internet marketing and what we do as a Internet Marketing Agency in Indianapolis Indiana. We hope you find the information helpful and also candidly we want you to talk to us more and ultimately become your trusted business partner.

So before you spend next years advertising budget with Google, take a few moments to think about what you will do when you drive traffic to your site. Google may be great at driving traffic, but what about CONVERSION?