Winning Search the Affordable Way

Thursday, September 10, 2009 by Bruce McClain
There are many business out there spending thousands and thousands of dollars on pay per click campaigns and Search Engine Optimization. Do these methods work, of course they do. Google wouldn't be worth billions if their pay per click methods didn't work. There are also many search engine optimization companies who do a great job and definitely help with your Website strategy of driving traffic to your site.

I am here to tell you there is another solution. It will take a little more work on your part, but it will cost you significantly less and I believe that it will deliver better results. This magic solution is something that has been around for years. It is the practice of blogging.

I have seen companies hire web consultants, social media agencies, and every other specialty out there and not have the results that a simple blog post can bring. Why do you think I try and blog each and every day. Sure I want to connect with you, the reader. I also want to educate potential customers to the many possibilities of Internet Marketing, but I also want you to find Fusework Studios when you search for Indianapolis Search Engine Marketing. 

That is why my team blogs each and every day. You see when you blog you create new fresh content for your Website. Who just happens to love new and fresh content? Yep you guessed it, our good friends at Google.

When most companies launch their new Website is is fantastic. It has fresh content, it looks great and is easy to use, but what happens over time. Employees leave, new products are introduced, but the site never changes. It started out with 15 pages of information for Google to index, but those 15 pages haven't changed for years, so why should the search engines care.

That's where blogging comes in. Every post is a new page for Google to index, it's new fresh content, and it gets rewarded. At Fusework Studios we use an even more advanced strategy that allows each post to become even more effective. Any way you choose to approach it, blogging can dramatically change your search engine placement and success.

Is it for everyone? Absolutely not. You have to make an effort. You have to make time to type a new post; to be creative and to care about your web business strategy. However, if you are willing to take this leap, you can win search at a fraction of the cost of other solutions.

Comments for Winning Search the Affordable Way

Friday, September 18, 2009 by Kyle Lacy:
Blogging should fundamentally be about telling your story and your customer's stories to the masses. By telling your story you are developing trust with readers hitting your blog from the search engines. I would have to disagree that blogging is not for everyone. I believe every company on the face of this earth could be helped through blogging. It is all dependent on your goal and strategy. It is harder for people write if they are thinking solely on search engine ranking. Talk about your stories.. your life.. your customers.. Why did you start the company? Why do you love to go to work?
Friday, September 18, 2009 by Kyle Lacy:
Also, If you decide to talk about blogging every day because it is good for search why aren't you actually blogging every day as a company?
Thursday, October 1, 2009 by Bruce McClain:
I agree Kyle, every company could be helped with blogging, but my experience is other solutions are sometimes better for specific clients. Some just won't make that effort, and therefore it is better to recommend other solutions to them.
Thursday, October 1, 2009 by Bruce McClain:
I believe blogging as much as possible is the best thing. Should you do it everyday? Sure. You can even do it more if you like. We try, as a company, to post new content everyday. However, just like with any goal, sometimes other things prevent that from happening. For example, our clients always come first, so we tend to be a little slower on the blogging front when we are flooded with client work. You know the old saying, "A cobblers kid, never has new shoes."

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