Today I had a discussion with a fellow co-worker about what I should write about as I was drawing a complete blank. He had a suggestion that really struck me about how you have to have an attitude of continual learning in our industry. You have to have an open mind to learning each and every day in our field whether it's internet marketing, social media or website strategy.
Primarily my background comes from the development of applications to be used in social media and websites, but I have forced myself to come out of my comfort zone to learn more about social media and internet marketing to understand the value and impact of what I build has on the complete internet marketing picture.
There is so much to learn about, and I hope this quick list gives you insight as to why continual education is so important:
Primarily my background comes from the development of applications to be used in social media and websites, but I have forced myself to come out of my comfort zone to learn more about social media and internet marketing to understand the value and impact of what I build has on the complete internet marketing picture.
There is so much to learn about, and I hope this quick list gives you insight as to why continual education is so important:
- Search engine marketing - How do you optimize your content for search engines? Why is it important?
- Internet brand management - How does the world perceive your brand? What are things you can do to improve or enhance brand recognition in a postiive light? Is this just for corporate use, or can the same practices be used for personal use?
- Social media optimization - With so many communities and tools how do you know where to target your efforts? What tools are best? How do you encourage interaction with your brand?
- Websites and business strategy - Which is more important: design, content or functionality? How do you optimize conversion? What is your conversion? How do you retain customers while still impacting new customers?
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