Search Engine Optimization has become a widely known term and may be mentioned over a few dinner tables in Indianapolis. Search Engine Optimization has become so popular that I am now receiving several emails every week from Search Engine Optimization companies.  These are very well written emails with clear calls to action and convincing case studies. Here is one such email marketing example:

Email marketing at its finest! In all honesty, I receive this exact same email marketing ploy several times a week. Whenever I hear "first page of Google" or "we will get you on top of Google," it causes me to stop and run the other way. There are so many factors with organic Search Engine Optimization and high search engine ranking that you can never promise to get a potential client the number one spot on Google, especially if you didn't even bother to ask what the desired keywords are! (That's a tip for all of you SEO spammers out there!)

If your prospective Search Engine Optimization company does not ask a lot of questions and do a lot of research before identifying if the return on investment will be worthwhile, stop and run the other way! There are agencies in Indianapolis with Search Engine Optimization experience and successful SEO case studies to prove their expertise.

My advice: Don't get help from a spammer.

It's that time again, another year when Google is making major changes to their ranking algorithm. What is a ranking algorithm? It's the series of formulas Google uses to determine search engine ranking for your website. Their secret formulas and methods are what decide if your website is ranked number one in Google, or number one hundred. This is really important for the search engine optimization of your website.

Google is calling the update "Google Caffeine," and it will supposedly provide faster search and more accurate results which seem to have a greater reliance on keywords. Domain authority and exact match domain names also seem to have more importance. In addition, Google Caffeine is reported to have a little better understanding of related words and synonyms.

This is the largest search algorithm change from Google since 2006, and it's important to make sure you are ready for the big Google changes. Unfortunately, Google keeps their formulas and special algorithms secret, so there is no magical spell that an Indianapolis Search Engine Optimization firm can use to make Google still like your website. However, there are several tools and preview sites you can use to see the expected results with the new Google.

Here are a few links to check how your site ranks with the new caffeinated search engine results.

Google Caffeine Search

Compare New Google Results vs Old Google Search Engine Results

If you need help with Search Engine Optimization in Indianapolis and the Google algorithm changes, feel free to leave a comment or give us a call.

Search Engine Optimization in Indianapolis can be tough to find. Not only is it hard to get help with Search Engine Optimization (SEO) in Indianapolis, but it can be difficult to find agencies who are experienced and have successful SEO track records. In fact, a quick trip to the source code of some of the large Indianapolis website and internet marketing firms, will result in a suprising summary:

Many Indianapolis website agencies do not use Search Engine Optimization on their own websites or their client websites!

When I first realized this, it was a pretty big shock to my SEO system. These big time Indianapolis companies are selling expensive websites and internet marketing plans, but they completely ignore one of the most important aspects of a website: Search Engine Optimization!

You can have the nicest looking website in Indianapolis, but without proper Search Engine Optimization there is a chance no one will ever see it! It is important to review keywords and phrases that someone outside of your company would use to search for your product or service. Then research those keywords to determine which receive the most searches and what keyword phrases related to your business you may be missing. After going over a detailed report, it's time to plan your content and meta tags around your chosen keywords. That's just for the inside of your website, we could talk for hours about ways to externally improve your search engine ranking.

People search Google for almost everything these days, so don't forget the importance of ranking high in search engine results. You may have just searched the Internet to find a Search Engine Optimization company in Indianapolis. No more searching to find the best Indianapolis Search Engine Optimization firm, you can get proven and experienced Search Engine Optimization in Indianapolis at Fusework Studios.