We are in the midst of executing an internet marketing branding campaign for one of our long time clients, Jay-Crew Landscape, Inc.  This campaign combines social media advertising, email marketing and other internet marketing efforts to help increase Jay-Crew's online brand awareness.  The campaign also allows Jay-Crew to expand its list of contacts for further internet marketing efforts.   

While social media internet marketing tools can be very effective, there must be a core idea behind the campaign to ensure our clients will enjoy all of the interent marketing benefits they deserve.  As an interactive advertising agency, it is our job to develop these ideas and strategies to help make these online campaigns successful. 

Here is an overview of the Green for Green Sweepstakes promotion we developed for Jay-Crew:

Basic Idea: Entering this sweepstakes will give you a chance at winning a $1,000.00 landscaping upgrade.  You may pick from services that will meet your needs up to $1,000.00 in value. 

Theme: Green (Money) for Green (Landscaping) Sweepstakes

Goal: To increase the internet marketing branding awareness for Jay-Crew Landscape, Inc. while developing a list of contacts interested in landscape services for future follow-up efforts.

How to Register: We set up GreenForGreenSweepstakes.com to redirect to a page on Jay-Crew's site asking for basic contact information via a web form.  This form was designed to be as straight forward as possible, promoting the ease of registration.  We also ask that all registrants give a brief, creative explanation on why they deserve the $1,000.00.  This is a key element in capturing all of the internet marketing benefits from this campaign.  Now Jay-Crew has background information to add to their contact list for further follow up.

Getting the Word Out: Email marketing allowed us to jump start this campaign.  We have worked with Jay-Crew over the past year or so to develop a high quality, opt-in, email list.  This helped get the word out immediately and encouraged existing contacts to tell others. 

We have also used social media marketing tools such as Twitter, Facebook and LinkedIN to share word about this promotion.  Several employees at Fusework and Jay-Crew have posted the GreenForGreenSweepstakes.com link on their personal profiles in addition to posting on our company profiles.  This allows everyone involved to share the word with our personal and business network as anyone within 60 miles of Muncie, Indiana can enter this sweepstakes.

Blogging has also played a role in driving people to the site to register.  Several employees here are Fusework Studios maintain personal blogs.  Some have taken it upon themselves to do a blog entry there as well.  A blog post was also added to SmallerIndiana, the niche social network for Indiana  And of course, we have posted on the company blog which you are reading right now.

Covering the Basics:  Updating the Web site itself has also played into our web based strategy.   Creating a new graphic for this campaign has given us the ability to use and repurpose it across all of the online outlets above, including the main page of the web site.  This graphic has also been a key part to the success of this campaign and increasing the internet marketing branding awareness. 

Check out the graphic below and click on it to register!