I woke up today tired and late. There are several things I could have done, but exercise was the only thing that I needed to do. With forces against me, I mustered up the strength to push play on the VCR.A slow march ensues, and soon my eyes are opening. Stretching begins rejuvenation, and with only seven minutes left, the program takes flight. Several exercises with kicking and punching and other sweat producing moves bring me to full awakening. The instructor's rhythmic tone and encouraging energy move us through multiple sets of rapid exercises. Before I know it, the time's up, and I enjoy a cool down and some water.
After the workout, I'm glad I spent the time and notice that I'm more ready to start the day than I would have been. I recognize my need to work out different muscle groups for longer periods, and I'm now more engaged to push for a stronger routine.
So, why did I throw "website" in the title today? I wanted to encourage you who may be tired with your online presence and know it's not living up to its potential. You don't have time to adequately address your entire web based strategy from stem to stern in one sitting, and I agree. But, I contend that you can make progress on a fresh web based strategy in the next eight minutes, and here's how:
1. Copy the four questions and text below between the lines and paste them in a new email.
2. Answer the questions in short responses, and
3. Send the email to two or three people that can provide valuable feedback.
Suggested Body for Email:
I was just thinking today about our web based strategy, and I've outlined a few thoughts below. Please tell me what you think:
1. What is (or should be) the purpose of our website?
ie. Increased Revenue, Reduced Costs, or Improved Customer Satisfaction or Loyalty
2. Is our website accomplishing its purpose?
3. What is frustrating with our website?
4. What do we like about our website?
I know we're all busy right now, but I just wanted to send some quick ideas to see what you think.
Thanks,
YourNameHere
Send the email, and you're done!
Resist the temptation to write a book or expound because you have a lot going on today. Keep it simple and just start the conversation. You're on your way to rejuvenating your website strategy -- how does that feel? I'd say pretty good!In fact, I'd love it if you would post a comment below after you send the email just saying "I did it!" and we can celebrate your eight-minute website strategy workout with you.
Photo Sources:http://www.flickr.com/photos/elpatojo/ / CC BY-NC-SA 2.0 http://web.mit.edu/ryangray/Public/Gnus/thumbs_up.jpg
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