I was on Facebook yesterday evening and came across the Ruby Tuesday fan page. On it, I found a coupon for their new Sunday Brunch. The coupon is "Buy One Brunch, Get One FREE." 

I have already enjoyed their brunch two times since they introduced it, so I immediately printed out the coupon!  Then, I promptly shared this link with all my Facebook friends.

Why did I print off the coupon? Why did I share it with my friends? Was it because of Social Media advertising? Yes, that was part of it. Was it because of Ruby Tuesday's Web business strategy? Of course, that was part of it as well. However, the #1 reason I reacted the way I did was because of the product. I LOVE THEIR BRUNCH.

You see, you can hire companies like Fusework Studios. We can help you create a fantastic Internet Marketing Strategy. We can help you with Email Marketing, Pay Per Click Advertising and the works. You can do every single thing right on the Internet Marketing front, but if your product is lacking, you will fail every single time.

Get back to basics. Make sure your product is the best in the business. Once that's done, execute your overall marketing plan, and enjoy your success! 

Then, kick back with me and enjoy a free brunch.

You are launching your new business. You have done all the right things. Now you need to at least get something on the internet letting the world know about your brand, and you'll be coming soon while you put together a winning web business strategy. You have joined nearly every social media community and have invited everyone you know (and some you don't) to follow you as you embark on an amazing journey.

There have been several articles in the blogosphere that have been circulating recently that ended up getting my gears turning again. How to make a great "Coming Soon" page is a great tip sheet that will help you develop a winning "splash page" for your business. The final tip, "Offer links to social networks," I feel is unfinished and can be improved.

Social media optimization is a tricky term and can be used loosely by many people. My interpretation is to optimize your social media community by providing avenues to interact with your brand and company. Here are various ways to interact with social media and provide interaction with your "Coming Soon" page:

• Send updates to your fans and followers on news about your company
• Create an email marketing campaign offering discounted services or products upon launch
• Offer a code to be entered on your "Coming Soon" page to receive special discounts
• Get feedback from your community on ideas about your new Web site
• Offer an email registration on your "Coming Soon" page to keep updated
• Advertise and talk about your social media plans with your company site
• Offer "Refer a Friend" promotions to grow your base

Incorporating some or all of these ideas can make a big impact on your business when you officially launch your site and continue to market your business.

Everyday I look at our site and wish it were more up to date. I want to see examples of our fantastic current work. I want to talk about social media and Internet marketing more. We do a great job of updating our blog and our news sections, but I want our overall web strategy to be a reflection of where we are as a company. But alas, just as the cobbler's child, we never get new shoes.

That is why the whole team is coming in over the weekend and completely revamping our entire web presence. We have spent a few hours this week laying out our Website strategy. We have made sure to come up with keywords for the best search engine optimization. We have prepped all our social network properties, to be ready for this update.

Tomorrow at 8am, we will begin this process. We will be tweeting updates and posting the latest on Facebook, if you would like to follow. We are also shooting a video that will illustrate the process of developing a successful Web business strategy. Once this is complete we will post in in all the usual places.

I hope everyone has a great weekend. I know we will here at Fusework Studios.

By now, you've likely created a Facebook page promoting your business as a part of your web based strategy. You are also likely running several promotions for your business. You've been making countless posts on your site and your social media community of choice, trying to turn your latest promotion into a revenue generating machine. The problem is that, as you develop fresh new content, sometimes creating your promotion gets lost in the multitude of posts.

The good news is there are easier ways to make your promotion more promininent that should yield higher longterm results during the lifespan of your latest goal. Facebook has an application that utilizes Facebook Markup Language (FBML) which allows you to create custom HTML-based code and place it in tabs and boxes to feature on your Facebook page. I don't want to lose you in the details, so here's an example.

• Constant exposure to your clients and fans
• A marketable item on one of the most widely used social communities
• Creating a call-to-action on your Facebook page
• Capturing your audience in effective social media marketing

As with any web business strategy, I suggest planning what you want your custom tab to look like, what will be the call-to-action and how you will track the success rate.

Why should blogging be a part of your web business strategy?  What is the difference between a personal blog and a business blog?  Isn't blogging just an online diary?

These are just a few of the questions we get at Fusework Studios prior to explainging how important blogging can be to a solid web business strategy.  In the video below, Kevin Hood and Bruce McClain discuss blogging and how it can be used to increase your online visibility.  Check it out!

In most cases if a customer is using search engines to find you by your business name, it's because they already know about you but may not know your web address. It's simply the easiest way to win search. In order to bring in customers that may not know much about your business, the best way is to utilize keywords that best describe areas of your business for which you want to be found. Developing a web business strategy around specific keywords and phrases of your products and services will provide you more ROI in the long run.

How can this be accomplished?

• Start a corporate blog and set a goal of 10-15 keywords or phrases to focus on
• Consistently post content to your blog, site and social media profiles
• Focus energy on conversion - whether it's a sale or conversion form on your site
• Consider digesting ideas from an internet marketing agency regarding a full spectrum of ideas, not just getting you to the first page of search listings
• Understand that the goal should not solely be getting to the first page of Google but to convert qualified traffic

We encourage social media optimization revolving around these keywords. First create a goal to strategize on how you would like to be found using search. Corporate blogging is a great way to fortify your brand and online presence and blogs that are consistent in producing content will get more attention from search engines. The final step is to use social media to enforce your blogging efforts and to drive traffic back to your site. All that is left is conversion.

There are many business out there spending thousands and thousands of dollars on pay per click campaigns and Search Engine Optimization. Do these methods work, of course they do. Google wouldn't be worth billions if their pay per click methods didn't work. There are also many search engine optimization companies who do a great job and definitely help with your Website strategy of driving traffic to your site.

I am here to tell you there is another solution. It will take a little more work on your part, but it will cost you significantly less and I believe that it will deliver better results. This magic solution is something that has been around for years. It is the practice of blogging.

I have seen companies hire web consultants, social media agencies, and every other specialty out there and not have the results that a simple blog post can bring. Why do you think I try and blog each and every day. Sure I want to connect with you, the reader. I also want to educate potential customers to the many possibilities of Internet Marketing, but I also want you to find Fusework Studios when you search for Indianapolis Search Engine Marketing. 

That is why my team blogs each and every day. You see when you blog you create new fresh content for your Website. Who just happens to love new and fresh content? Yep you guessed it, our good friends at Google.

When most companies launch their new Website is is fantastic. It has fresh content, it looks great and is easy to use, but what happens over time. Employees leave, new products are introduced, but the site never changes. It started out with 15 pages of information for Google to index, but those 15 pages haven't changed for years, so why should the search engines care.

That's where blogging comes in. Every post is a new page for Google to index, it's new fresh content, and it gets rewarded. At Fusework Studios we use an even more advanced strategy that allows each post to become even more effective. Any way you choose to approach it, blogging can dramatically change your search engine placement and success.

Is it for everyone? Absolutely not. You have to make an effort. You have to make time to type a new post; to be creative and to care about your web business strategy. However, if you are willing to take this leap, you can win search at a fraction of the cost of other solutions.

Prior to revamping an existing web site it is important to take a step back and reflect upon the web business strategy.  What are you trying to accomplish with the new website layout?  What is your Website strategy moving forward?  At Fusework Studios we are faced with these questions every day.  The Muncie Children's Museum website is a great example on executing a Website strategy to hit 4 unique target markets effectively. 

Let's take a look at the web business strategy that went down behind the scenes of this website:

The Muncie Children's Museum approached Fusework Studios with an outdated website that was difficult to update and was not accomplishing their internet marketing objectives.  After doing an in depth discovery meeting with the client, we were able to determine that the museum really has 4 target markets: Parents, Children, Teachers and Members.  Each of these groups has a specfic set of needs, but there are also certain areas that apply to all groups.  We were able to work collectively in designing a home page that acts as a portal for each of the target markets to access information that is important to them.  The end result are 4 mini sections to a web site, each with it's own feel that address the needs of a particular user while still maintaining the Muncie Children's Museum overall brand.

In doing this redesign we have seen a dramatic increase in the quality of traffic coming to the site.  Let's take a look at the stats:

• An average of 1,500 visits per month
• Visitors are going to roughly 6 pages per visits
• Bounce rates are right around 25% or less in some months
• Average time spent on the site consistently hovers around 3 minutes

Parents, Children, Teachers and Members are now finding the site when Googling search terms like:   

• Muncie Indiana attractions
• children's activities in Indiana
• Indiana children's museum
• places to hold parties in Muncie
• field trips indiana
• field trips for schools

This redesign in combination with the client keeping the website updated on a regular basis with fresh content has resulted in field trips and birthday parties being scheduled online.  We have also been able to provide them with an effective tool to communicate to prospective members and existing members online.

Now it is time to move onto the next part of ther web based strategy and begin email marketing.  As web consultants it can sometimes be challenging to accomplish all of the objectives within a web business strategy.  It is always great to see all of the hard work pay off!

Below is a screen shot of the Muncie Children's Museum home page.  You may click on the image to visit the website. 

So you have been hired to head up all of the corporate internet marketing efforts at your place of business.  And your boss is asking for a detailed report on how you have evolved your web business strategy over the past quarter.  if you are having a slight panic attack about this you just need to take a moment and remember the resources that are available. 

You see, the beauty of a solid corporate internet marketing strategy is that nearly every action you take online can be measured through a tool like Google Analytics.  This is HUGE when you look at other forms of marketing and advertising that do not provide nearly as much data to make intelligent decisions.  I mean, how can you overlook valuable information about who is coming to your site, where they are coming from, how long they are staying and what pages they are going to?  Just stop and take a minute to think how important this is to that report you are working on for your boss or even to the other employees of your company.  Shouldn't this be information you are sharing and learning from?  But even though you have the report, you still have a small problem...you don't fully understand what it all means.

Great news!  This common problem you are faced with can be resolved easily. 

Hire a team of web consultants from Fusework Studios that will sit down with you on a regular basis and explain all of the internet marketing benefits that come with a basic analytics package.  We will break down the report for you and provide you with the "golden nuggets" of information to help make decisions that will further your corporate internet marketing strategy.  This way you do not have to go through all pages of a huge report and you still look like a hero when presenting to your boss.

If you would like to know more about about this service, let's meet up over coffee.


     

Search Engine Optimization, Social Media Advertising, Blogging, Pay Per Click, Interactive Strategy, Email Marketing, the list can go on and on. These days it seems everyone has a new area of expertise for generating traffic to your site, or your social networks.

While I believe in almost all of these Internet Marketing Strategies, I often wonder when do we talk about your Corporate Internet Marketing, or you Social Media Strategy, why do so many Internet Marketing companies fail to talk about the most important piece to the puzzle, CONVERSION.

Sure I can drive thousands of visitors to your site. I have used Google's pay per click service with great success. I have seen companies drive a 100,000 visitors a month to their site using this service. I worked with one company in particular who would spend over $40,000 per month, just to generate traffic. Believe me, it does work.

However, when I asked this company the percentage of visitors they converted on their marketing objective they had no idea. After further review, we discovered it was less than 1%. I may not be a rocket scientist, but that seems like a waste of money. What about CONVERSION?

I now see all these companies who claim they are a Social Media Agency. I even saw a proposal that promised to increase the number of fans a company had on Facebook, and to increase their Twitter followers. Again, this is not a bad thing, but what about CONVERSION?

You need to have a Web Business Strategy for how you are going to convert your traffic to be customers or clients. You need to give them multiple opportunities to execute your objective, and you need to make it so straightforward your visitors have no doubt what you want them to do on your site.

As you make your plan, think about the typical grocery store. Where do they put all of everyday items like milk, eggs, meat, etc? Yep, you are correct in the back of the store. Do you think they have a strategy behind that. Absolutely. They are trying to convert their business objective, and to get you to purchase, look at, smell, and sample, other items on your way to the things you really need. They are all about CONVERSION.

As you look at this blog post you may notice small buttons, or self promotional ads all over the page. Do you thing that we just put them there for design purposes? Absolutely not, we have an objective in mind. We blog to get you to our site. We want to get you to our site to tell you more about Internet marketing and what we do as a Internet Marketing Agency in Indianapolis Indiana. We hope you find the information helpful and also candidly we want you to talk to us more and ultimately become your trusted business partner.

So before you spend next years advertising budget with Google, take a few moments to think about what you will do when you drive traffic to your site. Google may be great at driving traffic, but what about CONVERSION?

This week I was almost literally banging my head against the wall of my office trying to come up with a great topic to discuss. Usually I have a few ideas on my plate, but the words and topic just wouldn't come to me. The idea suddenly came to me as I visited a site I frequent, and the site was experiencing some major programmatical and server issues. Coincidentally this site was a social media community for gamers such as myself.

I know what you're thinking, "Nerd alert!" Hear me out before you pass judgment.

Generally the social community serves its purpose to bring gamers from around the world to enjoy and talk about one common topic which is "gaming." However this week has seen the site prone to many errors which is driving the community mad.

Here's a quick timeline of some of the things that have happened:

• In May and June the community received word the site was migrating to new servers which would be complete by July to better serve the growing community;
• It is now mid-August and the same server issues exist;
• Features such as choosing top friends now has JavaScript errors which prevents you from updating this area;
• Sometimes you could hit refresh on your browser up to five times before finally viewing the page you want to see.

On an average site, who would have the patience for this? Twitter experienced a major meltdown due to an attack less than a week which sent everyone packing to Facebook for the time being. Then Facebook experienced several issues as well which had everyone talking about it - not in a positive light.

Setting social media and marketing aside this message really is about your website. While you should never ignore the internet marketing benefits for your website, do not forget to take care of the issues that hinders your customer's experience. A new brand or product could be lost in the vast Internet maze without a shot to make it. A weak brand or service could crumble on an unstable foundation as well.

How do you enjoy Internet marketing benefits?  I am going to use an analogy comparing Internet marketing to exercising to help answer this question.   

Here is a common scenario first: You have built a website, but you are not getting the qualified visitors needed to see your return on investment.  You come back to your website development company and ask, "Why am I not seeing any internet marketing benefits from my site?" 

This brings me to my analogy of internet marketing strategies and exercising.  You know that both of them work.  If you exercise regularly with a good mix of cardio and weight training at least 4 days a week for 30-45 minutes each day while maintaining a decent diet - you are going to see results.  Just like if you have a sound web business strategy consisting of frequent website updates, email marketing, blogging, a mix of social media and marketing through PPC - you are going to see results.  But only if you execute.

You can have a personal trainer and the best workout plan in the world, but if you only show up one day a week you are not going to see the results.  The same is true for Internet marketing and web based strategies.  You can hire the best company in the world, have a solid plan, but if you do not execute you are never going to see the internet marketing benefits.  

Let me break this down to 3 key points:

You MUST Be Ready to Take the Leap
It can be intimidating if you have never logged into Facebook, have never updated a website and are just now finding out about Twitter.  Remember, it is okay to be overwhelmed at first.  But just like walking into a gym for the first time and seeing everyone else that has been going there for years - you have to get over it and be ready to take the LEAP.  Intimidation and resistance will get you nowhere.

You MUST Be Ready to Make the Commitment
Internet marketing is not easy.  It requires a small change in lifesyle.  Challenge yourself to find 30 minutes a day to dedicate to your web based strategy.  Make a commitment and stick to it.  Results are not going to come in a day, a week, or even a month.  Just like exercising, it may take several months before you start noticing positive changes.  When you do that is your signal to go harder, not let up.

You MUST Be Willing to Give your Internet Marketing Partner Control
Do not try to do everything on your own.  Find a qualified Internet marketing partner and give them some control.  If they make recommendations - listen.  If they develop a web based strategy - follow it and execute.  Remember you are hiring this company for a reason.  Just like a personal trainer, if you do not listen and stick to the schedule you are not going to see the results. 

I hope that by comparing internet marketing to exercising I was able to help illustrate some useful everyday examples that, when followed, will have you enjoying internet marketing benefits for many years to come!

In the current economic climate, sometimes an appropriate answer to the question of “how to retain customers” is simply to help current customers stay in business.  One way to help accomplish this to help reduce IT costs.

I’m still occasionally surprised when I speak to a client about open source software and find it has not previously been considered.  A brief and incomplete definition of open source software is software that is free of charge and maintained by a community of developers.  In general, a typical business client assumes that a new computer setup will require a Windows license and an MS Office license.  This, of course, adds hundreds of dollars to the deployment cost. 

One can save hundreds of dollars when deploying a new computer [which will typically include a Windows license] by simply installing OpenOffice in place of MS Office.  I’ve used OpenOffice exclusively at home for approximately seven years now with excellent results.  I create and send documents to coworkers, friends, and businesses without any problems on the part of the recipient.  When properly configured [for business], OpenOffice can by default save documents in the familiar Microsoft file formats of .doc, .xls, and .ppt.  Additionally, the latest version of OpenOffice is able to open, convert, and edit Office 2007 documents.  While some users do need specific features unique to MS Office, many need nothing beyond what OpenOffice offers and can use it to work seamlessly with MS Office users.  I would even argue that OpenOffice presents less of a learning curve to users by maintaining a more Office 2003-like user experience than MS Office 2007.

Other open source applications [and there are many] to consider for the average business desktop PC user are GimpShop as an alternative to PhotoShop [a savings of $1000/user], Evolution as an alternative to Outlook/Exchange, GnuCash as an alternative to Quicken, and CutePDF along with Pdfsam as an alternative to Acrobat Professional.

If the customer is comfortable working in an environment utilizing Firefox and OpenOffice, it might even be possible to make the switch to Linux as the desktop operating system, saving the cost of a Windows license while improving stability and security.  Ubuntu Linux has made great progress in this area.  While the significance of Linux on the desktop is a topic of great debate, statistics do show that this represents a growing user base:  http://www.w3counter.com/globalstats.php

Linux as a file server operating system can also save a customer thousands of dollars.  While this does require some amount of expertise to set up, the benefit is that one can have a very secure, stable server without any of the per user charges required by Microsoft and other server OS vendors.  From our experience here at Fusework Studios, it is not unusual for a Linux-based server constructed from low cost components to achieve uptimes of more than a year.  Unlike competing operating systems, Linux can be updated without rebooting in most cases.

 Open source software is also a solid foundation for a web business strategy or large-scale corporate Internet marketing campaign.  According to netcraft.com [as of June 30, 2009], approximately 47% of all web sites are hosted utilizing open source.  Apache, an open source web server, has dominated the Internet in the number of sites hosted since 1996.

It is sometimes more difficult for established businesses to move toward open source software because of legacy applications and data.  However, as we recently advised a potential startup, if one is working to establish a new business he should definitely consider open source software and determine if it is a good fit.  If so, open source is a great way to reduce startup and overhead costs.

Whether you’re an established business looking for a way to reduce costs or a new business trying to build a reliable, secure IT infrastructure, Fusework Studios is available to help.

This stuff is fascinating! I'm starting to really become addicted to broadening my horizons on how marketing and social media are starting to really meld together to become a powerful tool for businesses.

We all know that YouTube is a great site for user-generated video content. Users on YouTube range from individuals such as myself to businesses looking to provide educational or promotional content in many different forms through video.

Recently YouTube released YouTube Insight to the public for its members. This has always been there behind the scenes, but now members of the social media community will be able to better track how their efforts are doing on this site.

There had always been very basic information made available to members such as total views, comments and ratings. Now more analytical data is made available to members including:

• Top Ten Referrals
• Gender/Age Audience Distribution
• Popularity of videos based on geographical locations

New tools such as YouTube Insight really take big strides to improving social media optimization for businesses and indviduals alike by really giving the data needed to make sound decisions in an overall web business strategy. I am excited to see what tools will be available as the year progresses, but I am even more interested in seeing other ideas how a business can use tools such as this creatively.

For those of you who have created a Twitter acccount, but you have only tweeted once...
For those of you who have a Facebook page, but you have 20 pending friend requests from March...
For those of you who have a blog set up, but you have only posted one article about setting up your blog...

THIS POST IS FOR YOU.

Social media marketing can be time consuming, frustrating and down right hard.  I completely understand.  I used to feel that way too until I started making it the priority that it needs to be in this day and age of social media internet marketing.

If you're the type of person who I described above, I have the best Web business strategy for you, and it's based on Seth Godin's recent blog post titled, "The Law of the Little Shovel."

The basic premise is this: Pick one social media community and focus on it (aka make a big hole) rather than starting several social networking platforms (aka little holes) and never doing anything with any one of them.

I've seen too many businesses try to tackle too much too soon when it come to social media advertising, and in the end, you don't really do yourself any service by setting up accounts that end up being inactive.

So if Facebook is your choice, try to devote at least 20 minutes a day to marketing, advertising or networking for you or your business.  And....keep in mind that this doesn't have to be (and shouldn't be) overt.

Here are just a few suggestions for how to spend your 20 minutes:

• Locate and send a friend request to the people with whom you currently do business.  Keeping up to speed on your clients' personal lives and commenting from time to time can help keep you top of mind when they need work done.
   
• Post positive news about your clients and the work that they are doing.  When you promote your clients, it goes without saying that they appreciate that and will continue to do business with you.
   
• Along the same lines, you should look for opportunities to become a fan of certain friends' or clients' businesses.  That's easy and quick networking from the comfort of your office or home.
   
• Look at the friends of friends.  It might give you an idea of people to contact about doing business.
   
• Update your status.  I admit that I am still in the school of thought that "no one wants to hear about what's on my mind," but I have been floored to see how certain status updates can foster new and interesting touch points between people.

Focusing on one social media community will get you used to this whole new world of internet marketing, and I promise you that you will reep the benefits and see a tremendous return on your time investment.

Before you know it, you will have dug a big hole (and made a big impact) using your little shovel.

Today I had a discussion with a fellow co-worker about what I should write about as I was drawing a complete blank. He had a suggestion that really struck me about how you have to have an attitude of continual learning in our industry. You have to have an open mind to learning each and every day in our field whether it's internet marketing, social media or website strategy.

Primarily my background comes from the development of applications to be used in social media and websites, but I have forced myself to come out of my comfort zone to learn more about social media and internet marketing to understand the value and impact of what I build has on the complete internet marketing picture.

There is so much to learn about, and I hope this quick list gives you insight as to why continual education is so important:

• Search engine marketing - How do you optimize your content for search engines? Why is it important?
• Internet brand management - How does the world perceive your brand? What are things you can do to improve or enhance brand recognition in a postiive light? Is this just for corporate use, or can the same practices be used for personal use?
• Social media optimization - With so many communities and tools how do you know where to target your efforts? What tools are best? How do you encourage interaction with your brand?
• Websites and business strategy - Which is more important: design, content or functionality? How do you optimize conversion? What is your conversion? How do you retain customers while still impacting new customers?

When you turn on the news you will no doubt see everyone's take on the economy. I know I see it every day when I read the paper or watch the news. You will see businesses cutting back and finding new ways to save money. I'm not an economist by any means, but I'm weary that many companies may be missing out on another vital part of economics which is known as opportunity cost.

The truth is there are about 100,000,000 sources you can ultimately find whether it's a company or an individual to build you a Web site. Freelance individuals may save money in the short-term, but are you really getting the best for your budget?

Here's what a good social media agency can do for you that individuals often cannot provide:

• Discuss and develop internet marketing branding;
• Create and critique a strong Web-based strategy;
• Offer ways to maximize the ever elusive search engine optimization globally and in your local area;
• And ultimately be your partner and your guide.

When developing your yearly marketing plan and budget, and if a Web site is on your mind, consider the whole picture. Your Web site is not effective anymore if you don't have a Web strategy to optimize your return. It's not a matter of if you're Web site is the best looking or has the most information, but it's simply whether or not your customers can find you and know what to do when they get there.

On Friday our company had its annual meeting. The structure and layout of the meeting was a little different than years past. I think it was a breath of fresh air in many ways.

Bruce McClain, our President, had a state of the company address near the end of the meeting. His message was simple: in today's economy we as a company need to be willing to upgrade and adapt. This message got me thinking as to how to apply this to Web and your business.

When adopting a web business strategy you must be willing to be flexible and adjust to how the economy and the general perception of your business on-line. In today's age, social media and marketing have never been more intertwined to the point that one unhappy customer blogging about his poor experience with your company can severely have adverse effects on your brand.

Your interactive strategy and complete Internet marketing plan must include ways to adapt and be proactive in developing an on-line brand. Here are several ways to do so:

• Can't stress this enough but blog;
• Engage in social communities;
• Encourage customers to come back using these tools;
• Encourage customers with good experiences to make it known;
• and above all else make a sound plan.

If your plan does not execute take the parts that don't work and re-invent those pieces until your strategy is strong again, but just as the Internet as we knew it changed seemingly overnight be ready to change your plan to accommodate those changes.

Google's ranking algorithm has, is and will keep changing. This increases the importance of a solid but flexible web based strategy.

That may sound like an oxymoron or a bit hypocritical, but the truth rooted at its core is profound.


Here are my opinions on this subject:

• Domain Trust/Authority - This goes with the principal of having a host domain and several "outposts" pointing back to one central domain authority. Your internet marketing strategy needs to build the domain trust and authority for your brand.
• Anchor Text in External Links - While this is still important, it is even more important to understand how to not abuse this strategy to make search engines such as Google look the other way.
• On-Page Keyword Usage - "Keyword stuffing" is a thing of the past. The keywords you use in your content must be relevant and ordered in importance.
• Raw PageRank/Link Juice - This seems to be on the decline. So it's not always as important to have a "big name" site link to you. So banking on this is not a sound principle.

Is your strategy flexible enough to adapt to changes? I'm curious to hear on how your business attempts to adapt.

 

If you build it, they will come?  Right? 

If you are applying this methodology of thinking to your Website Strategy, nothing could be more wrong.  Building the best looking or most functional Website in the world, still does not guarantee the site traffic needed to implement your web based strategy for your business. 

This is why at Fusework Studios we focus our efforts toward developing your complete internet marketing strategy and partnering with you to help execute that plan.  Your potential customers are out there, it's just a matter of finding where they hang out online and inviting them back to your place. 

So, ask yourself these questions:

Do you currently have a plan in place to drive qualified traffic back to your Website?

If so, are you analyzing your site statistics on a regular basis by referencing your web business strategy?

If you need any assistance, just contact us.