Don't Miss Out On a Creative Web Based Strategy for "Coming Soon" Pages

Wednesday, October 14, 2009 by Brandon Coppernoll
You are launching your new business. You have done all the right things. Now you need to at least get something on the internet letting the world know about your brand, and you'll be coming soon while you put together a winning web business strategy. You have joined nearly every social media community and have invited everyone you know (and some you don't) to follow you as you embark on an amazing journey.

Leveraging social mediaThere have been several articles in the blogosphere that have been circulating recently that ended up getting my gears turning again. How to make a great "Coming Soon" page is a great tip sheet that will help you develop a winning "splash page" for your business. The final tip, "Offer links to social networks," I feel is unfinished and can be improved.

Social media optimization is a tricky term and can be used loosely by many people. My interpretation is to optimize your social media community by providing avenues to interact with your brand and company. Here are various ways to interact with social media and provide interaction with your "Coming Soon" page:
  • Send updates to your fans and followers on news about your company
  • Create an email marketing campaign offering discounted services or products upon launch
  • Offer a code to be entered on your "Coming Soon" page to receive special discounts
  • Get feedback from your community on ideas about your new Web site
  • Offer an email registration on your "Coming Soon" page to keep updated
  • Advertise and talk about your social media plans with your company site
  • Offer "Refer a Friend" promotions to grow your base
Incorporating some or all of these ideas can make a big impact on your business when you officially launch your site and continue to market your business.

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